Social Media Officer

Overview

FYB Technologies Inc. is a startup software technology company specializing in custom software development and gaming integration or aggregator. We empower businesses to succeed in the digital marketplace by creating scalable, high-performance platforms and applications, with a focus on B2B services including payment gateway solutions, white-label products, and iGaming platforms and integrations.

We are looking for a creative, strategic, and data-savvy Social Media Specialist to join our Marketing team. You will shape and manage our brand’s online presence, drive community engagement, and grow our social media footprint across platforms relevant to the iGaming and tech industries.

The ideal candidate has a solid background in social media management and is passionate about delivering innovative and engaging content that resonates with diverse digital audiences.

• Develop and execute social media strategies aligned with overall marketing and business goals.
• Maintain and optimize content calendars across platforms (Instagram, X/Twitter, TikTok, YouTube, LinkedIn, Facebook, Reddit, Discord, etc.).
• Define KPIs and optimize performance to maximize reach, engagement, and conversion.
• Content Creation & Management: Create, curate, and manage engaging content—posts, videos, graphics, stories—that reflect our brand and comply with iGaming regulations.
• Collaborate with design, content, and marketing teams to ensure high-quality, platform-specific creatives.
• Maintain content consistency with tone, branding, and regulatory requirements.
• Community Engagement: Build and nurture a vibrant online community by actively responding to comments, DMs, mentions, and feedback.
• Monitor sentiment, engage in conversations, and represent the brand voice professionally and authentically.
• Campaigns, Partnerships & Promotions: Plan and execute influencer campaigns, contests, social giveaways, and cross-platform promotions.
• Support affiliate marketing initiatives and coordinate with partners for content co-creation.
• Analytics & Optimization: Track and report on key social metrics (reach, engagement rate, follower growth, conversions) and use tools to extract insights.
• Adjust strategies based on analytics to improve content performance and audience engagement.
• Compliance & Brand Safety: Ensure content adheres to iGaming advertising laws, platform rules, and regional regulations; monitor for reputational risks and escalate issues as needed.
• Real-Time & Trend-Driven Marketing: Identify real-time opportunities (e.g., trending games, events) and stay ahead of industry trends, memes, platform updates, and community preferences.

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum 3–5 years of proven experience managing social media channels; experience in iGaming or payment gateway is a strong advantage.
• Proven experience in PPC advertising (both white hat and black hat strategies).
• Proficiency in social media management tools.
• Experience with basic design and video editing tools (Canva, Adobe Creative Suite, CapCut, etc.).
• Strong writing, editing, and storytelling skills tailored for each platform.
• Understanding of social media KPIs, analytics, and performance reporting.
• Knowledge of paid social advertising (Facebook Ads, TikTok Ads, X/Twitter promotions, etc.) is a plus.
• Ability to work flexible hours, including during major gaming or sporting events.
• Highly organized, detail-oriented, data-driven, and creatively motivated.

• Mid-Senior level

• Full-time

• Marketing and Sales
• Industries: IT Services and IT Consulting