
Digital Marketing Specialist
2 weeks ago
Overview
We’re looking for a hands-on performance marketer to help us scale our D2C smartly. This role is about structured testing, clear reporting, and making sharp, data-driven decisions that drive revenue.
About Us
We’re Jungle Kitchen — a female-founded tropical food start-up creating regenerative pantry staples. We sell direct-to-consumer through Shopify and Amazon, with a growing focus on the US market.
The Role- Manage Meta and TikTok ad campaigns directly from our accounts.
- Design and run structured tests (audience × creative × landing page).
- Track key metrics — CAC, ROAS, CTR, Conversion — and present insights clearly.
- Optimize spend by deciding when to scale, adjust, or pause campaigns.
- Deliver regular reports with learnings and next steps.
- Support sales campaigns by aligning ads with company goals.
- Stay updated on digital marketing trends and best practices.
- Proven experience managing paid campaigns on lean budgets (US$500–2,000/month).
- Evidence of CAC/ROAS improvements through structured testing.
- Proficiency in Meta Ads Manager, TikTok Ads Manager, Google Analytics, and Shopify/Amazon dashboards.
- A disciplined, data-first approach to optimization.
Experience with food, CPG, or e-commerce brands. Knowledge of US consumer markets.
Seniority level- Entry level
- Full-time
- Marketing and Sales
- Wholesale Food and Beverage
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