Google/Meta Ads Specialist

Overview Looking for Philippines-based candidates Job Role: Google Ads/Meta Ads Specialist (Permanent Remote job) Compensation range: 1,800 AUD/month Engagement type: Independent Contractor Agreement Work Schedule: This role is expected to align with the client business hours (approx. 12 PM - 9 PM, Tuesday to Saturday OR Monday to Friday). As a contractor, you’ll have flexibility in how you manage your time. Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you\'ll be able to work from home. Who The Client Is: Our client is a well-established Australian health and wellness organisation, operating a network of high-end, community-focused fitness facilities. Their mission is to help people live healthier, more active lives through accessible, world-class environments that combine premium facilities, innovation, and community connection. As part of a major digital expansion and national growth strategy, the company is scaling its marketing division to build a next-generation digital ecosystem that drives engagement, conversion, and retention across multiple brands and locations. Role Overview We\'re looking for a Google Ads/Meta Ads Specialist with strong technical skills, someone who can confidently manage and optimise campaigns, set up tracking and tagging, and navigate platforms like WordPress and Shopify to make sure everything runs smoothly. Key Responsibilities Plan, execute, and optimise advanced performance marketing campaigns across: Google Ads (Search, Display, YouTube, Discovery, Performance Max) Meta Ads (Facebook, Instagram, Messenger, Audience Network) TikTok Ads Manager LinkedIn Campaign Manager (B2B & recruitment) YouTube Ads (TrueView & In-Stream formats) Pinterest, Snapchat, and X (Twitter) Ads where relevant Build and maintain a robust tracking and data infrastructure: Google Analytics 4 (GA4), Google Tag Manager (GTM) Meta Pixel + Conversions API, TikTok Pixel & Events API UTM tagging and data-layer configuration Integration with Shopify, CRM, and email automation systems Oversee landing page and funnel performance using WordPress and Elementor, ensuring all tracking codes, pixels, and conversion events are embedded and functional. Conduct A/B and multivariate testing for ad creative, audiences, and offers to maximise CTR, CPA, and ROAS. Create and maintain real-time dashboards and reports, translating campaign data into actionable commercial insight. Stay ahead of platform updates, algorithm changes, and emerging technologies to keep campaigns performing at the forefront. Manage ad spend, forecasting, and bidding strategy across multiple brands and sites. Qualifications Proven experience in end-to-end management of paid digital advertising across Google, Meta, TikTok, and YouTube. Demonstrated success managing large budgets and achieving high-ROI campaign outcomes. Expert knowledge of CPC, CPA, ROAS, and full-funnel optimisation. Advanced technical proficiency with WordPress and Elementor. Deep understanding of data analytics, attribution modelling, and conversion tracking. Skilled with Google Ads Editor, Meta Business Suite, and TikTok Ads Manager. Strong command of Shopify, HubSpot / ActiveCampaign / Klaviyo, and Looker Studio (or equivalent reporting tools). Exceptional written and verbal communication skills; confident presenting data-driven insights to executives. Proactive, organised, and able to operate autonomously in a high-growth environment. Nice to have Experience with SEO, SEM, and content integration strategies. Familiarity with AI and automation tools (ChatGPT, Jasper, Midjourney, CapCut, Adobe Creative Cloud). Previous experience in the fitness, wellness, or lifestyle sector. Why Join This Team Be part of a nationally expanding, innovation-focused organisation. Direct influence on digital strategy, budget allocation, and creative direction. Supportive leadership that values speed, ownership, and high performance. Opportunity for career growth into Digital Lead / Head of Performance Marketing. Hybrid flexibility with a focus on outcomes, not clock-watching. Work Arrangement & Expectations This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to: Be available for meetings and collaboration during core AEST or PHT business hours Disclose any existing ongoing roles or client work Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”) 100% Remote Job Day shift (Australian client) #J-18808-Ljbffr