Email Marketing Specialist

7 days ago

Pasig, Philippines PENBROTHERS Full time

About Penbrothers Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes. About the Client Our client is an online design platform that helps entrepreneurs and businesses create logos, websites, business cards, social media and other designs. If you're excited by a fun, dynamic, high-performance work environment, this is a unique development opportunity to work in a fully remote-based position and enjoy great perks and fantastic colleagues. About the Role The Email Marketing Specialist role will manage the increasing volume and complexity of customer email communications across the 3 client websites. Working with our Email Marketing Lead and Specialists, the role will include planning and executing email campaigns with a focus on driving sales of our subscription products (customer acquisition), and increased usage of product features after purchase (customer engagement and retention). Work hours: 8:00 AM - 05:00 PM Philippine Time Work set-up: Remote What you’ll do Execution of sale and x-sell campaigns - Working with our Email Marketing Lead, plan and execute sale and x-sell campaigns to drive increased subscription uptake. Execution of engagement campaigns – Working with our Email Marketing Lead, plan and execute engagement campaigns to drive increased usage of our subscription products. Develop high quality email creative – Work with our Email Graphic Designer to create beautiful imagery and graphics to drive user action from email. Performance reporting – Continuously report on campaign results to ensure key stakeholders are kept up to date. Support our Email Marketing Manager in strategy execution – Help plan, build, and execute lifecycle emails, including both acquisition and retention flows. This role will support Email marketing channels What You Bring Must have 2+ years of email marketing experience, including HTML code (via editor such as Adobe Dreamweaver or VS Code) (Note: familiarity with drag-and-drop editors alone would be insufficient for this role) Must have experience with an email automation platform (such as Braze or Klaviyo). Must have exceptional written and verbal English communication skills. Should have experience with HTML – specifically related to valid HTML for email. HTML expertise: Strong knowledge of HTML for email with template editing skills. It's unlikely that you will need to build responsive layouts from scratch but those skills are advantageous. Should have knowledge of best practices for email creative, HTML templates, and user segmentation. Should have experience writing marketing copy. Should have experience with email metrics, analytics and reporting (Mixpanel and/or Microsoft Excel). Nice to have experience with graphic design (Adobe Photoshop/Adobe Illustrator). Must have a University Degree in related field. #J-18808-Ljbffr

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