Lead Growth Hacker

3 weeks ago

Philippines Inspektai Full time

We are looking for a versatile and data-driven Lead Growth Hacker with experience in orchestrating growth strategies across several channels, including LinkedIn, email outbound, newsletters, organic search, paid ads, outreach, and more. This role requires a strategic thinker who can align diverse channels and activities into a unified growth engine while making data-backed decisions that propel the business forward.

Key Responsibilities
  1. Omnichannel Growth Strategy: Develop and execute an omnichannel growth strategy and prioritize growth opportunities across multiple marketing channels to drive scalable and sustainable growth.
  2. Campaign Management: Run targeted campaigns for both inbound and outbound efforts, including newsletters, email sequences, and LinkedIn outreach, converting prospects into leads and leads into customers.
  3. Email Marketing Growth: Use advanced segmentation strategies to effectively target specific audience groups and deliverability. Implement A/B testing and apply dynamic content personalization techniques to improve engagement rates.
  4. Paid Media and Advertising Growth: Test and optimize ad creatives, advanced bidding strategies, headlines, and CTAs to maximize CTR and conversions.
  5. Content and SEO: Implement advanced link-building strategies such as guest blogging, outreach, and partnerships.
  6. Advanced Targeting and Retargeting: Implement pixel-based and dynamic retargeting ads using Google Ads, Facebook Ads, and LinkedIn.
  7. Marketing Automation and Funnel Management: Design and implement marketing automation workflows using platforms like HubSpot.
Qualifications
  1. Proven experience in driving growth across multiple marketing channels, including organic and paid strategies (SEO, SEM, social media, email, etc.).
  2. Strong analytical skills with the ability to track and interpret data from various sources, using it to inform decision-making.
  3. Proficiency in using marketing and analytics tools such as Google Analytics, HubSpot, LinkedIn Campaign Manager, and email marketing platforms.
  4. Experience in managing multi-channel growth campaigns with a focus on attribution and data-driven optimization.
  5. Ability to develop and execute outbound strategies (e.g., email outreach, LinkedIn outreach) that generate quality leads.
  6. Knowledge of funnel analysis and experience in running growth experiments that span various channels.
  7. Excellent communication skills and the ability to collaborate with cross-functional teams.
  8. A strong strategic mindset with the ability to zoom out for big-picture thinking and zoom in for detailed execution.
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