Social Media Manager

4 weeks ago

Taguig, Philippines HR Network Inc Full time

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Job Description
To lead the strategic vision and execution for social media presence, ensuring

Job Description
To lead the strategic vision and execution for social media presence, ensuring
alignment with brand identity, marketing goals, product launches, and customer lifecycle. The
role requires a fashion-savvy strategist who understands content flow, customer psychology,
and digital growth mechanics.
Skills And Requirements
3+ years experience in social media strategy within the fashion, retail, or lifestyle
industries
Strong understanding of Meta Business Suite, analytics, A/B testing, and ad funnels
Background in fashion marketing or styling is a major plus
Experience managing creative calendars and campaign launches
High proficiency in brand tone, storytelling, trend forecasting, and community building
Understands the e-commerce journey (discovery > browsing > checkout > loyalty)
Ability to translate macro business needs into micro content goals
Comfortable working with designers, stylists, and performance marketers
Fashion-literate, trend-aware, and passionate about aesthetic storytelling and brand
curation
Highly experienced with marketing funnels, content psychology, and consumer
journey mapping
Highly experienced with marketing funnels, content psychology, and consumer
journey mapping
Knowledge of fashion e-commerce, from brand positioning to conversion rate
optimization and client retention
Capable of managing and enhancing shop integrations (Instagram Shop, Shopify
backend, 3rd party marketplaces like Zalora & The Frankie)
Willing to work 6 days a week — Sunday/Saturday from home as needed
Willing to Work in Taguig for Full Onsite
Responsibilities
Develop and execute annual-to-daily social media strategy across Meta (IG/FB), TikTok,
YouTube, and IG Shop
Create yearly-monthly Gantt calendars aligned with brand goals, launches, and
campaign timelines, with storytelling, seasonal campaigns, influencer placements, and
community-building pillars
Lead and supervise shooting days and direct creative content execution.- Plan and
manage Shopify website content, homepage visuals, collection drops, and site improvements
Strategize and monitor sponsored campaigns (Meta/IG/FB/google) with full-funnel
structure (TOF–BOF). awareness → interest → desire → action
Generate strategies to drive conversion and traffic to physical locations (Venice Mall,
etc.)
Coordinate with internal designers, stylists, and content creators for brand-consistent
storytelling
Monitor and improve third-party platforms presence (Frankie, Zalora, etc.), aiming for
visibility, consistency, and traffic conversion
Ensure all activities reinforce brand DNA, fashion positioning, and customer journey
Plan the entire customer journey content — from discovery (ads) to conversion
(website/shop) to retention (community)
Collaborate with the graphic designer, copywriter, and CBO for cohesive visual and
messaging output
Analyze data and adjust content/ad strategy based on engagement, sales funnels, and
performance.
Lead Meta ad campaigns (sponsored posts, product catalogs, lead generation,
retargeting)
Oversee website aesthetics, structure, improvements, and functionality
Tools Knowledge (Preferred)

  • Meta Business Suite / Ads Manager
  • Canva, Adobe Suite (as collaborator)
  • Notion / Trello / Google Sheets for planning
  • Shopify Analytics / GA4 basics
  • Email campaign platforms (Klaviyo or similar)
Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing and Sales
  • Industries Human Resources Services

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