Digital Marketing Head

3 days ago

Las Piñas, Philippines GoPrime Technology Corp. Full time

Job Description The Digital Marketing Lead leads the Online Ads Team, manages partnerships with ad networks, and oversees the Social Media, Influencer Marketing, and SEO Teams. This role ensures seamless collaboration across teams, maximizes the performance of digital campaigns, and drives innovative strategies to meet goals. The Digital Marketing Lead is responsible for campaign strategy, budget allocation, and maintaining strong relationships with partners and stakeholders. The ideal candidate is a data-driven strategist with a proven ability to manage large-scale campaigns, build high-performing teams, and innovate within the ever-changing digital landscape. Key Responsibilities Strategic Planning and Execution Develop and implement comprehensive digital marketing strategies aligned with business objectives. Oversee multi-channel campaigns (social media, SEO, PPC, influencer marketing, email) to maximize ROI. Identify and leverage emerging marketing trends to maintain a competitive edge. Team Leadership and Development Directly manage and mentor teams across Social Media, SEO, Ads, and Influencer Marketing. Foster collaboration between internal teams and external partners to ensure cohesive execution. Drive a culture of performance and accountability within the digital marketing team. Campaign Management Develop, allocate, and monitor budgets for all digital campaigns. Ensure timely delivery and optimal performance of campaigns across platforms such as Google Ads, Meta, LinkedIn, and other networks. Lead A/B testing and campaign optimization efforts to improve conversion rates. Data-Driven Insights: Analyze performance data to generate actionable insights and reports for senior management. Track and measure KPIs, including customer acquisition costs (CAC), ROI, engagement rates, and organic reach. Stakeholder Management Build and maintain strong relationships with ad networks, influencers, and other strategic partners. Act as the point of contact for cross-functional collaboration with sales, creative, and product teams. Qualifications Education Bachelor's degree in Marketing, Advertising, Business, or a related field. Experience 5+ years of experience in digital marketing or media management, with at least 1 year in a leadership role. Experience with ad network partnerships, social media marketing, influencer marketing, and SEO strategy is required. Experience in the construction, energy, and/or solar industry is a plus. Skills and competencies Certifications in major advertising platforms (Google Ads, Meta, etc.) are a plus. Advanced skills in managing complex budgets across multiple campaigns and channels. Capacity to quickly adapt to industry changes and leverage emerging opportunities. Ability to guide and develop team members to achieve individual and team goals. Strong analytical, organizational, and negotiation skills. Excellent project management skills and experience. Excellent verbal and written communication skills. Key Attributes Results-oriented, innovative, and adaptable to change. Passionate about sustainable energy and the engineering industry. Customer-focused with a deep understanding of the Philippine market. Willing to work in Las Pinas City Job Type: Full-time Benefits Company events Life insurance Paid training Promotion to permanent employee Work Location: In person #J-18808-Ljbffr

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