Brand Marketing Manager

4 weeks ago


Las Piñas, Philippines LEADS E-Commerce Corporation Full time

We’re launching a new pet care brand and we’re looking for a hands-on Brand Manager who can take the lead in bringing it to life. From product positioning to launch execution, you’ll own the full branding and go-to-market strategy. If you’re passionate about pets and know how to build brands that sell online, this is for you.

  • Develop the brand identity (logo, tone, packaging direction, storytelling, tagline)
  • Plan and execute go-to-market strategy for the brand launch
  • Manage landing page setup, social media content, and paid ad creatives (FB, TikTok, IG)
  • Work closely with marketing, video editors, and graphic designers
  • Oversee product presentation on selling platforms (e.g., Shopee, TikTok Shop, own site)
  • Create and manage brand calendar, campaigns, and promos
  • Analyze campaign performance and optimize for better conversions
  • 2+ years experience in brand management, product launch, or e-commerce marketing
  • Solid understanding of Philippine e-commerce trends, especially DTC and pet products
  • Strong grasp of branding, storytelling, and visual marketing
  • Experienced in Facebook Ads, TikTok marketing, and basic landing page structure
  • Excellent coordination skills with creatives and product teams
  • Passion for pets is a big plus
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