Brand Assistant

2 weeks ago

Marikina, Philippines Advance Food Concepts Manufacturing Inc. Full time

Overview As the Brand Assistant for Beverages category, the position is solely responsible for the following category activities: Brand Strategy & Positioning Assist in executing marketing plans that align with the brand's objectives for powdered drink mixes and other opportunities for the non-alcoholic beverages line Ensure brand messaging highlights key benefits such as convenience, nutrition, and flavor variety. Monitor competitor activities in the powdered beverage category and provide insights. Marketing & Promotional Activities Support digital, social media, and influencer marketing efforts to boost brand awareness via the Digital Team Collaborate with creative teams to produce engaging marketing materials and important materials for sales support Product Development & Packaging Work with R&D and packaging teams to support new product development, reformulations, or flavor extensions and ensure properly launch and execution Ensure packaging designs highlight product benefits (e.g., sugar-free, vitamin-fortified, instant mix, convenience). Assist key manager in gathering pertinent data in preparing for product launch strategy, pricing and promotions and availability of products Cross-Functional Coordination Collaborate with teams in R&D, procurement, finance, and supply chain to support product availability. Work with Procurement to look into ways for machine deployment / machine collaboration Ensure compliance with regulatory requirements for labeling, health claims, and ingredient disclosures. Job Type: Full-time Benefits: Company events Employee discount Free parking Life insurance Paid training Promotion to permanent employee #J-18808-Ljbffr

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