Senior Marketing Manager

4 weeks ago

Pasay, Philippines SM Investments Corporation Full time

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(Senior) Marketing Manager
Job Description
Duties & Responsibilities
• Develop entry marketing strategies for pipeline or to-be-launched projects.
• Develop sustaining strategies for currently selling projects.
• Develop standards for specific project category (House & Lot Developments).
• Create weekly reports to track sales project performance, sources of sales & sales channel productivity.
• Regular updating of sales project presentations.
• Conduct regular sales cascades to ensure that information is thoroughly disseminated to all sales channels.
• Research on corporate & project competitive report (Strategies, Net Income, Revenue, Sales Reservations).
• Develop quarterly emailer campaigns that will provide buyers and potential clients project updates & SMDC investment opportunities.
• Works with cross functional teams (PD, ID Sales, External Technical and Design Partners) in developing project concept.
• Works with external agencies in developing advertising and PR strategies.

Qualifications
Education
• Bachelor’s Degree: Preferably in Real Estate Marketing, Advertising, Business Administration, or a related field.
• Advanced Degree (optional but advantageous): An MBA or other relevant master’s degree can be a plus.
Experience
• Industry Experience: at least 5 years experience in real estate marketing or related field, with a proven track record of successful marketing campaigns & sales performance.
• Management Experience: 2-5 years of experience in a managerial or supervisory role, overseeing a team.
Skills
• Marketing Skills: Strong knowledge of marketing principles, strategies, including digital marketing, advertising, social media, & content marketing.
• Analytical Skills: Ability to analyze market trends, customer data, & competitive landscapes to inform marketing strategies.
• Communication Skills: Excellent verbal & written communication skills, with the ability to create compelling marketing materials and presentations.
• Leadership Skills: Strong leadership & team management skills, with the ability to motivate & guide a team to achieve targets.
• Project Management: Ability to manage multiple projects simultaneously, with strong organizational & time management skills.
Personal Attributes
• Strategic Thinking: Ability to think strategically & develop long-term plans.
• Creativity: Innovative mindset to develop unique marketing campaigns.
• Adaptability: Ability to adapt to changing market conditions & customer preferences.
• Integrity and Professionalism: High ethical standards & professionalism in all interactions.

SM is the leading Philippine company that is invested in market-leading businesses in retail, banking and property. It also invests in ventures that can capture the high growth opportunities in the emerging Philippine economy.

Human Resources Department

10th Floor, One E-Com Center Harbor Drive Mall of Asia Complex Pasay City 1300 Philippines

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