Senior Digital Marketing Manager

4 weeks ago

Pasay, Philippines UNIQLO Full time

Overview

The Senior Digital Marketing Manager will lead the digital marketing team in implementing digital marketing strategies & campaigns across multiple digital platforms.

Responsibilities
  • Plan and execute digital marketing campaigns that impact sales
  • Work closely with digital marketing team members, management, global headquarters and creative agencies
  • Directly support E-Commerce sales, ensuring linkage in executions
  • Budget management for all Digital Campaigns
  • Manage & increase memberships/sessions in owned platforms (Facebook, Instagram, X - formerly Twitter, YouTube)
  • Oversee digital advertising campaigns (Paid Search, Display, Affiliate MK) execution & budgeting
  • Manage a team with Social, Paid Advertising, and creative agencies
  • Special scope: Understands media landscape, booking for offline media, TV, OOH, Mall Ads
Qualifications
  • Candidate must possess at least Bachelor's/College Degree in any field.
  • At least 7 Year(s) of working experience in the related field.
  • Knowledgeable in Facebook, Instagram, X - Twitter, YouTube
  • Good grasp on IT systems architecture & development
  • Strong communication skills
  • Team player
  • Experience in managing a team
  • Fast learner
  • Takes initiative & has a go-getter attitude
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