Brand Engagement and Retention Head

4 weeks ago

Taguig, Philippines Globe Telecom Full time

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At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description

  • Ability to systematically source out relevant information regarding current and evolving customers, competition, solutions, and marketing opportunities from various resources to develop the customer and market profile
  • Thinking expansively to understand the complexities and interdependencies of various types of information (customer, economic, trade, technology, business, competition, trends) and able to make connections between seemingly disparate ideas
  • Acumen to identify, evaluate, and draw logical conclusions from available data to create business decisions and strategies
  • Ability to project future financial and operational resources and requirements, manage and deliver profits through an effective balance of revenues and costs
  • Rigor in determining and assessing key business factors, and successfully drive value through long-term and short-term planning and implementation with the use of analytical techniques and innovative methodologies
  • Ability to simultaneously work well with and manage all necessary stakeholders, both internal and external, to be able to deliver solutions that jointly address most if not all critical agenda
  • Ability to think strategically and execute methodically
  • High attention to detail including proven ability to manage multiple, competing priorities simultaneously
  • Ability to work in a fast-paced environment where continuous innovation is desired as is bringing customer oriented products to market
  • Superior communication skills, both verbal and written
  • Willingness to roll up your sleeves and do whatever is necessary, having a general manager / owner mentality

CUSTOMER ENGAGEMENT & RETENTION
  • Drives the overall retention strategy with Globe Prepaid's growing customer base, ensuring their engagement and subscriber quality
  • Leads insights-generation and global trends spotting for increasing brand love and brand engagement
  • In collaboration with other stakeholders, recommends and implements programs to improve subscriber quality
  • Leads and orchestrates all engagement and experience reviews (Dashboards, Brand Reviews

PLATFORMS
  • Drives overall brand experience in all online and on-ground platforms of Globe Prepaid - ensuring that all interactions with the Globe Prepaid customers are aligned with the brand thrust and imagery, and the behavior of the key target segment
  • Leads insights-generation and global trends spotting for increasing brand love and brand engagement via activations, events and sponsorships

DEVICE AND SIMS PORTFOLIO MANAGEMENT
  • Leads the device and SIMs strategy formulation of Globe Prepaid to sustain revenue growth and relevance
  • Oversees the regular update and refinement brand customer insights and GTM initiatives related to devices and SIMs
  • Oversees the management of Globe Prepaid's device and SIMs portfolio and regular review of product performance across the portfolio (weekly dashboards, brand reviews, etc.), managing and ensuring revenue growth and profitability of the overall device and SIMs
  • Brand champion for strategic migration projects (LTE/5G migration, LTE/5G device strategy)

TALENT BUILDING
  • Develops training plan to further brand skills based on baseline performance
  • Undertakes performance management activities to ensure delivery of goals and behavior is aligned with Globe’s Leadership Competencies
  • Builds succession plan for team to ensure business continuity

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us. Seniority level
  • Seniority level Director
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing and Sales
  • Industries Telecommunications

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