Lifecycle Marketing Coordinator

Join to apply for the Lifecycle Marketing Coordinator role at Who Gives A Crap .

Not all heroes wear capes — but plenty of them use toilet paper.

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion

Funny name, serious business.

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we've contributed over $18 million AUD (roughly $12.5 million USD) to fund sanitation projects around the globe. Basically, we're really good at doing good.

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we're hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

The purpose of this role is to support the end-to-end execution of email and lifecycle campaigns, ensuring timely, high-quality delivery. This includes coordinating creative assets, building and deploying campaigns and automations, and supporting loyalty and retention initiatives. You will play a key part in maintaining campaign documentation, QA processes, and summarising results to inform ongoing improvements.

As a part of the Commercial, E-commerce: Lifecycle Marketing team, your work will be focused on retention strategies that drive sustainable customer and business growth. The team is responsible for driving revenue and delightful customer experiences from lead generation through to check out and reactivation.

• You own the eDM/email campaign set-up process from start to finish, including set-up, QA, scheduling, and post-send checks.
• You execute email campaigns with precision using marketing tools like Klaviyo, applying a strong attention to detail and a QA mindset to deliver error-free lifecycle campaigns on time.
• You proactively manage multiple tasks and timelines efficiently, demonstrating a detail-oriented working style and a sense of urgency with respect to deadlines.
• You collaborate cross-functionally with strong communication skills to support the smooth delivery of campaigns.
• You contribute to hitting global email forecasts for key metrics like open rates and click-through rates.
• You are highly in tune with the customer lifecycle and email flow touches, suggesting and making updates/additions based on data.

You're a proactive and meticulous executor. You are an active problem solver with no hesitation to dig in, reach out, and provide solutions. You manage your time efficiently, prioritizing your workload and demonstrating adaptability and speed in a fast-paced environment. You show curiosity by asking "why" behind every task or project, and actively connect the dots between different initiatives to highlight opportunities and blind spots.

You're collaborative and improvement-driven always. You bring ideas and contribute quality initiatives to lifecycle projects. You work cross-functionally with strong communication skills to ensure smooth campaign delivery. You apply an analytical and test-and-learn mindset to improve performance and inform optimisation. You understand your strengths and are transparent about development areas, and are able to both give and receive feedback effectively.

You give a crap. Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too

First off, as a certified B Corp, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we're in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that's why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn't be more proud of that.

Have you made it this far? If you're still reading, we think there's a strong chance you might be our kind of person. Here's the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don't check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.

• Seniority level : Entry level
• Employment type : Full-time
• Job function : Marketing and Sales
• Industries : Retail