Social Media + Email Specialist

Overview Social Media + Email Specialist — Location: Taguig, National Capital Region, Philippines. This remote role supports Outsourcey’s mission to revolutionize global talent expansion by connecting businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Responsibilities Social Media Support: Create, schedule, and publish engaging content across Instagram, Pinterest, Facebook, TikTok, YouTube, X/Twitter, Reddit, and Houzz. Develop Pinterest Idea Pins and promote keyword campaigns, leverage TikTok trends, and align all efforts with home renovation, interior design, and DIY communities. Email Campaign Management: Write and send weekly email campaigns in Mailchimp to nurture current contacts, promote sample requests, and share design inspiration, install guides, and seasonal style trends. Community Engagement: Actively join and participate in Facebook groups, relevant subreddits, Pinterest board communities, and similar platforms. Share authentic value such as photo diaries, install tips, and budget-friendly transformation ideas, with natural links driving traffic to the website. Audience Interaction & UGC Campaigns: Respond to comments and messages, launch initiatives like UGC/Reel/YouTube Shorts challenges, encourage customer tagging and hashtags, and showcase before-and-after results to amplify installs and organic reach. Content Creation & Editing: Oversee production of photo, video, and graphic assets for both short-form (e.g., YouTube Shorts) and long-form content. Collaborate with micro-influencers and interior designers, featuring DIY/budget projects and applications such as rustic kitchens, outdoor kitchens, van life builds, and tiny homes. Ad Campaign Support: Assist in planning and executing targeted social ad campaigns across Facebook, Instagram, and YouTube; include Pinterest Idea Pin promotions that link step-by-step tutorials back to the website for lead generation. AI Blog Content Creation: Use AI tools to draft blog posts, review and edit AI-generated content to ensure it aligns with brand voice and quality standards. Qualifications Experience Level: Minimum 2.5-5 years of professional experience managing social media accounts and email copywriting; industry experience in home design, building materials, or renovation highly preferred. Email Marketing Expertise: Proficiency in Mailchimp for campaign creation, automation, list segmentation, and performance tracking. Content Production Skills: Strong background in graphic design, video editing, and photo editing, with the ability to produce polished, platform-ready content. Social Platform Knowledge: Deep familiarity with Instagram, Pinterest, Facebook, YouTube, TikTok, X/Twitter, Reddit, and Houzz, including current algorithms, community behaviors, and growth strategies. Community-Building Ability: Demonstrated success leveraging online groups and forums such as Facebook groups, Pinterest boards, and subreddits for brand positioning and lead generation. Analytical & Creative Balance: Ability to write compelling copy that resonates with renovation, design, and other target audiences while tracking performance metrics to optimize campaigns. AI Integration: Familiar with using AI tools to support content creation, including drafting and refining blog posts, while ensuring final outputs remain authentic and aligned with the brand’s voice and standards. Benefits Competitive salary. Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities. How to apply Please attach your CV and we will be in touch for a confidential chat. Let\'s do great things together This is a remote position. #J-18808-Ljbffr