Product Marketing Manager, Swine

Overview Product Marketing Manager, Swine (Flexible location: Makati, Philippines or Ho Chi Minh City, Vietnam) will lead the swine product category portfolio across Aboitiz Foods (Gold Coin Group). The role is accountable for commercial success, innovation pipeline, and market positioning of swine products in key Southeast Asian markets. The incumbent will partner with Research & Technology Development, Sales, and Marketing to align product development and category strategies with customer needs. This role balances technical product knowledge with strong marketing execution to drive brand equity and commercial performance. Key Responsibilities Category & Product Management Manage the swine product portfolio, ensuring competitiveness, profitability, and market relevance. Lead the entire product lifecycle: concept, feasibility, launch, maturity, and retirement. Identify opportunities for innovation and product differentiation through market insights and technical collaboration. Market Research & Insights Gather and analyze market trends, competitor intelligence, and customer insights to guide product and category strategy. Collaborate with Market Research to ensure data-driven, evidence-based strategies. Go-to-Market & Activation Collaborate with Sales, Brand, Trade Marketing, and E-commerce to design and execute go-to-market plans. Support field teams and distributors with training, product knowledge, and campaign materials. Ensure consistent alignment of brand communication and product positioning across channels. Commercial & Financial Management Co-own the P&L of the swine category, monitoring profitability, pricing, and ROI of marketing initiatives. Partner with Finance on budget management, pricing strategy, and forecast accuracy. Lead packaging development in line with cost, market needs, and regulatory requirements. Stakeholder Collaboration Act as the swine category ambassador within Aboitiz Foods and externally with key partners. Ensure strong alignment across internal teams (Sales, Technical Services, R&D, Brand). Represent the company at industry forums and customer events. Qualifications Education: Bachelor’s degree in Business, Marketing, Veterinary Medicine, Animal Nutrition, or related field. Minimum 8 years’ experience in agribusiness, livestock, or product management. Proven track record in product lifecycle management, marketing activation, and category development. Experience in feeds or livestock product management from a reputable company. Budget management and ROI-driven mindset. Excellent communication (including technical/scientific), planning, and organizational skills. Strong interpersonal skills; able to work at all levels and across cultures. Proactive, adaptable, and resilient under pressure. Why Join Us? Regional Impact: Be part of one of Asia’s leading agribusiness groups with multi-country operations and diverse product portfolio. Category Leadership: Lead and shape the swine product portfolio through innovation, technical insight, and commercial execution. Career Growth: Collaborate with senior leadership and cross-functional teams across Southeast Asia with regional exposure. Innovation Driven Culture: Invested in R&D, technology, sustainability, and long-term food security. Collaborative Environment: Culture that values teamwork, responsibility, and continuous learning where ideas are recognized. Mission & Purpose: Contribute to feeding humanity sustainably by delivering innovative, high-quality swine solutions. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries: Food Production #J-18808-Ljbffr