Customer Development Manager

2 weeks ago

Quezon City, Philippines Private Advertiser Full time

Key Account Management & Business Growth Develop and execute strategic account plans to drive sales growth and strengthen the Modern Trade Accounts partnership. Maintain and enhance relationships with key decision-makers/buyers at Modern Trade Accounts to ensure effective collaboration and long-term business expansion. Identify opportunities to introduce new SKUs and expand the product portfolio for food and non-food categories. Analyze key account data and market trends to implement innovative programs and promotional strategies. Collaborate with marketing to ensure trade initiatives are aligned with the needs of Modern Trade customers, Distribution & Merchandising Excellence Conduct regular store visits to ensure compliance with merchandising standards, product availability, and trade execution. Ensure On-Shelf Availability (OSA) and optimize Must-Stock Lists (MSL) to maximize product visibility and accessibility. Collaborate with the Sales Admin Group for accurate order encoding and seamless delivery coordination. Partner with SM to execute distribution strategies and maximize store-level performance. Sales & Trade Marketing Execution Implement high-impact trade promotions and in-store activations to boost sales performance. Analyze sales data to assess promotion effectiveness and provide actionable insights for continuous improvement. Ensure trade marketing efforts align with overall brand strategies and category growth initiatives. Develop customer-focused campaigns tailored to SM’s shopper behavior and purchase patterns. Accounts Receivable & Financial Compliance Oversee official receipt (OR) validation and ensure compliance with SM' financial processes. Enforce OR remittance policies and monitor deductions to maintain financial accuracy. Implement strategic trade promotions with proper budget allocation and approval. Inventory & Bad Order Management Coordinate with SM on trade returns, bad order retrievals, and stock clean-ups to support inventory health. Ensure proper execution of the Bad Order Policy, keeping trade return rates within acceptable levels. Work closely with supply chain teams to prevent stock shortages and excess inventory. Requirements: Proven experience in managing Modern Trade accounts (SM, Robinsons, Puregold, Watsons, Landers, S&R etc. ) preferably with direct handling of FMCG products . Strong peoplemanagementskills, with the ability to lead, coach, and motivate a sales team. Proficient in data analytics and sales performance evaluation. Excellent communication, negotiation, and relationship-building abilities. Highly organized, strategic thinker, and results-oriented. Can Drive and have a driver’s license. #J-18808-Ljbffr

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