Digital Marketing Specialist

2 weeks ago

Iloilo City, Philippines DOXA Talent Full time
Digital Marketing Specialist (Shopify, SEO) Opportunity Details

Full Time Digital Marketing Specialist (Shopify, SEO)

Our client is seeking a detail-oriented and creative E-Commerce Product and Digital Marketing Specialist to lead website product enhancements and digital marketing initiatives. This role blends the skills of a digital marketer and a product specialist, focusing on optimizing product listings, enhancing website content, and driving online sales through engaging campaigns.

WORK SCHEDULE: 9:00 AM – 6:00 PM Pacific Daylight Time (12:00 AM – 9:00 AM Philippine Standard Time), follows Philippine holidays

POSITION TYPE: Full Time

WORK ARRANGEMENT: Remote

ESSENTIAL FUNCTIONS:

  • Perform the following tasks related to website and product page management:
    • Enhance product pages with updated descriptions, high-quality images, and accurate pricing
    • Write and edit product descriptions in Shopify, ensuring SEO optimization
    • Upload new product listings and update existing ones to maintain accuracy and consistency
    • Implement basic HTML/CSS edits to improve product page layout and functionality
    • Upgrade and improve Shopify pages for better user experience and conversion rates
  • Perform the following product management tasks:
    • Add and remove products from the catalog as needed
    • Maintain product category organization and ensure navigation is intuitive
    • Monitor product performance and recommend enhancements based on analytics
    • Update product pricing and costs
  • Perform the following tasks related to content marketing:
    • Create landing pages to promote new products that are uploaded, categories, or promotions
    • Schedule and execute emails, with content already provided

QUALIFICATIONS:

  • A bachelor’s degree in the related field
  • 3+ years of experience in e-commerce, digital marketing, or product-related roles
  • Strong working knowledge of Shopify, including product uploads, page design, and HTML/CSS basics
  • Experience with email marketing platforms
  • Experience with SEO best practices for e-commerce is preferred
  • Familiarity with Adobe Creative Suite or Canva for image editing is also preferred
  • Excellent attention to detail and organizational skills
  • Strong organization, oral and written communication skills
  • Ability to function in an autonomous environment—independent worker, self-directed
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