Digital Marketing Specialist

4 weeks ago

Taguig, Philippines Aice Brands Ice Cream Philippines Inc. Full time

Responsibilities

  • Manage overall digital platforms, including websites and social media accounts such as Facebook, Instagram, TikTok, YouTube, and other online channels that may emerge from time to time.
  • Write clear and compelling copy/captions for materials, schedule posts based on target and preferred audience, and engage with the community.
  • Measure initiatives using analytics tools to understand consumer behavior in the digital landscape.
  • Strategize and conceptualize content for digital platforms that is relevant and apt based on current marketing and consumer behavior trends.
  • Coordinate with Key Opinion Leaders (KOLs) for product posting, seeding, and other activities to improve brand awareness, trust, and trial.
  • Collaborate with external and internal teams to create digital and advertising content.
  • Other digital activities may be required from time to time.
Qualifications
  • With at least 2-3 years of experience in Digital Marketing or Brand Marketing
  • Preferably from the FMCG industry.
  • Candidate must possess a Bachelor's Degree in Marketing or Business Studies/Administration Management, or equivalent.
  • Preferably with an FMCG background
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