Digital Marketing Specialist
4 days ago
Responsibilities
- Manage overall digital platforms, including websites and social media accounts such as Facebook, Instagram, TikTok, YouTube, and other online channels that may emerge from time to time.
- Write clear and compelling copy/captions for materials, schedule posts based on target and preferred audience, and engage with the community.
- Measure initiatives using analytics tools to understand consumer behavior in the digital landscape.
- Strategize and conceptualize content for digital platforms that is relevant and apt based on current marketing and consumer behavior trends.
- Coordinate with Key Opinion Leaders (KOLs) for product posting, seeding, and other activities to improve brand awareness, trust, and trial.
- Collaborate with external and internal teams to create digital and advertising content.
- Other digital activities may be required from time to time.
- With at least 2-3 years of experience in Digital Marketing or Brand Marketing
- Preferably from the FMCG industry.
- Candidate must possess a Bachelor's Degree in Marketing or Business Studies/Administration Management, or equivalent.
- Preferably with an FMCG background
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