Digital Marketing Manager

3 weeks ago

Santa Rosa, Philippines Bamboo Works Full time

Overview

Digital Marketing Manager (Real Estate)

We’re looking for a driven and creative Digital Marketing Manager to lead the launch of a new luxury wellness retreat in Lombok, Indonesia. This is a rare opportunity to take full ownership of the entire marketing journey—from building the brand's presence to generating qualified leads for off-plan villa sales. You'll work directly with the founder to shape the strategy, create the systems, and drive the results that will bring this vision to life.

Full-time: 40 hours/week
Remote: Fully remote, PH working hours (PH-based candidates preferred)
Engagement Type: Independent Contractor
Monthly Rate: $ (based on a 40-hour workweek; flexible depending on experience)

Responsibilities
  • Develop and implement a full marketing strategy for this luxury wellness retreat project.
  • Generate qualified leads from international markets (Australia, Singapore, Japan, and others) using online marketing campaigns to drive sales of off-plan villas.
  • Build and grow a strong social media presence across platforms like Instagram, Facebook, and TikTok.
  • Create a monthly content calendar and transform raw video and photo content into optimized Reels, stories, and posts.
  • Set up and run paid campaigns (Meta Ads, Google Ads, etc.) specifically targeting potential investors and villa buyers.
  • Support the launch of a new website, including showcasing off-plan villa sales materials and renders.
  • Create a structured funnel and lead qualification system to filter for serious investors.
  • Prepare weekly reports on performance across social media and all campaigns.
Qualifications
  • 5+ years experience in real estate marketing, preferably with a background in off-plan villa sales, resorts, or luxury properties.
  • Has a strong background in digital marketing strategy, including social media, ads, funnels, and websites.
  • Independently create and manage campaigns that generate qualified leads and drive sales. You have an entrepreneurial mindset and can take ownership to build the marketing foundation from scratch.
  • Familiar with key marketing tools like Google Ads, Meta Business Suite, scheduling apps, and website builders (WordPress, Wix, or similar).
  • Has an excellent English communication and copywriting skills.
  • Creative eye for branding, positioning, and storytelling in the luxury and wellness space.
Recruitment Process
  1. Initial Interview (HR/Recruiter)
  2. Final Interview (Client)
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