SEO/PPC Digital Marketing Manager

Overview

I’m helping Shae Marcus Consulting find a top candidate to join their team full-time for the role of SEO/PPC Digital Marketing Manager .

You'll drive growth by leading advanced SEO, PPC, and CRO strategies to impact global performance

Compensation: USD 8 - 12/hour

Location: Remote (anywhere)

Mission of Shae Marcus Consulting:

"Provide digital marketing solutions that turn challenges into opportunities and drive business growth."

What makes you a strong candidate:

• You are proficient in WordPress, Technical SEO, Microsoft Advertising, Keyword research, Google Tag Manager (GTM).
• You have +4 years experience in SEO (Search engine optimization), Digital marketing.

Responsibilities and more:

Paid Search & Paid Social (PPC)

• Architect and scale campaigns across Google Ads (Search/Shopping/PMAX/YouTube), Microsoft Ads, and performance social (Meta, LinkedIn, TikTok) when useful for intent capture.
• Develop audience strategy: RLSA, CRM match lists, in-market, lookalikes, exclusions; build always-on brand defense.
• Own structure, bidding, and budgets: portfolio and value-based bidding (tROAS/tCPA), seasonality adjustments, rules/scripts.
• Product feed management for Shopping: diagnostics, schema, GMC policy compliance, and feed enrichment.
• Create and iterate landing pages with CRO best practices; run A/B and multivariate tests (copy, layout, offer).

Organic Search (SEO)

• Lead technical SEO: site audits, Core Web Vitals, crawl budget, indexation, internal linking, sitemaps, robots, hreflang, canonicalization.
• Schema strategy (Product, FAQ, HowTo, Article, Organization) to win rich results and CTR.
• Content strategy with E-E-A-T: opportunity sizing, keyword clustering, content briefs, on-page optimization, topical authority mapping.
• Local SEO (GBP/“Google Business Profile”): listings, NAP consistency, reviews, and local landing pages.
• Ethical link acquisition: digital PR, partnerships, and high-quality editorial placements.

Measurement & Insight

• Implement and maintain GA4, Google Tag Manager, Google Ads Conversions/Enhanced Conversions, Microsoft UET; ensure server-side tagging where applicable.
• Create a clean source-of-truth model for CAC/ROAS/CPL with UTMs, offline conversion imports, and CRM integration.
• Build dashboards (Looker Studio/Power BI) and weekly insight packs with clear actions, not just charts.
• Own attribution sanity: triangulate GA4, ad platform data, and simple MMM/baseline tests for budget decisions.
• Partner with Product & Sales to align funnel stages, offers, and lead qualification.
• Work with Creative to brief ad/LP concepts; with Web Engineering on SEO/UX fixes; with RevOps on lifecycle and lead routing.
• Champion privacy-first growth: consent management, data minimization, and compliance with GDPR/CCPA.

Success Metrics (you’ll help set targets)

• Paid: ROAS, tROAS goal attainment, CAC/CPL vs. target, CTR, CVR, Quality Score, Impression Share (absolute top for brand), incremental lift tests.
• Organic: Non-brand organic sessions, share of voice on priority clusters, ranking distribution, revenue/assisted conversions, CWV pass rate, index coverage & error resolution velocity.
• CRO: Lift per experiment, win rate, learning velocity, and revenue impact per 100 sessions.

What You’ll Bring

• 4–7 years hands-on in mixed SEO + PPC roles; you’ve directly managed $500k–$5M+ annual spend.
• Fluency with: Google Ads (including PMAX), Microsoft Ads, SA360 or equivalent, GMC, GA4, GTM, Search Console, Bing WMT, Looker Studio, Hotjar/Clarity, Optimizely/VWO/Google Optimize successor, Screaming Frog/Sitebulb, Ahrefs/Semrush, Sheets/Excel.
• Strong CRO and landing page chops; working knowledge of HTML/CSS basics and site performance fundamentals.
• Comfortable building forecasts, cohort analyses, and test plans; you can tell a story with data and call decisions.
• Clear, concise communicator; bias to action; documented track record of moving core business KPIs.

Nice to Have

• Server-side tagging, BigQuery, Python for analysis, or lightweight SQL.
• Experience with Shopify/Headless CMS, Webflow, or modern React-based stacks.
• B2B lead gen and e-commerce experience.
• International SEO (hreflang), multi-subdirectory architecture, and marketplace feeds.

• Associate

• Full-time

• Marketing and Sales

• Staffing and Recruiting