Performance Marketing Senior Manager

Overview Join us as a Performance Marketing Senior Manager and be the driving force behind data‑driven decision‑making that optimizes our digital marketing efforts across all channels. Your new role As the Performance Marketing Senior Manager, you will be instrumental in driving data‑informed strategies that optimize Novo Nordisk’s digital marketing initiatives with the right data and methods to identify opportunities for performance improvements and effectively work with feedback loops. Key responsibilities will include: Set the strategic direction for how Novo Nordisk works with Performance Marketing Establish a framework and systematic methods needed to optimize efforts from digital media activities. Elevate the tracking and data foundation of Novo Nordisk especially for paid channels. Foster a performance mind‑set to colleagues across the organization. Oversee campaign effectiveness from local and regional campaigns. Ensure learnings and insights are looped back to strategic marketing. Your new department IO FAST Content is an internal digital agency and the Digital Activation team is executing campaigns across paid and owned media. We oversee and enable activation of social media, search, programmatic, email and other digital channels and are providing strategic guidance to the company as a whole on the engagement on these platforms. You will report to the Director of Digital Media Activation and join a team of 5 people all based in Denmark and collaborate closely with our execution unit in Bangalore, India. Your skills & qualifications A Master’s degree in Marketing, Data Analytics, Business Administration, Digital Media, or a related field. 5-7 years of experience in performance marketing, digital marketing or advanced analytics in connection to digital media. Experience in FMCG is a plus but not required. Strong expertise in marketing effectiveness, customer data analytics, segmentation models, data driven decision making and digital platforms. Excellent communication skills for effective engagement with stakeholders. Working at Novo Nordisk Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with an unconventional spirit, a rare determination and a constant curiosity. For over 100 years this unordinary mindset has seen us build a company unlike any other. One where a collective passion for our purpose, mutual respect and a willingness to go beyond what we know delivers extraordinary results. What we offer There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind. Deadline 28th of October 2025 (Applications are reviewed on an ongoing basis) Novo Nordisk is currently in the process of adjusting job titles globally. Please note that the job title listed in this advertisement may be subject to change. More detailed information will be provided during the recruitment process. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long‑term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health. #J-18808-Ljbffr