Content Marketing Specialist

4 weeks ago

Quezon City, Philippines Simpletrade Solutions Inc Full time

Content Creation and Copywriting

  • Develops and refines a content strategy that aligns with the brand's goals and target audience, ensuring that content remains fresh and relevant.
  • Writes compelling and engaging content that aligns with the brand’s voice and goals in collaboration with the creative team.
  • Writes clear, concise, and persuasive copy for various mediums, including advertisements, websites, social media, brochures, emails, and more.
  • Plans and schedules content in the assigned platforms like websites, social media, emails, and ads to maintain and nurture sellers and potential sellers in the funnel.
Social Media Management
  • Uses social media analytics tools to monitor KPIs, track performance, and provide regular reports to management.
  • Ensures that all social media content and interactions adhere to legal and ethical guidelines and the brand's policies.
  • Responds to comments, messages, and mentions on social media, engaging with followers and addressing their inquiries or concerns.
  • Implements content moderation guidelines to ensure that user-generated content complies with community standards and brand values and takes necessary actions against violators of community guidelines.
  • Stays current with industry trends and social media platform changes to adapt strategies accordingly.
Influencer Marketing
  • Conducts research to find potential influencers who align with the brand's values and target demographics.
  • Evaluates influencers' reach, engagement, and authenticity.
  • Provides influencers with brand guidelines and messaging to ensure consistency.
  • Reviews influencer’s content before it is posted to ensure it meets brand standards and legal requirements.
  • Monitors campaign performance, including engagement metrics, reach, and ROI.
  • Ensures that influencers are compensated as per the agreed terms.
Ad Hoc Projects and Additional Tasks
  • Participates in special projects as needed by the company.
  • Performs other tasks that may be assigned from time to time.
Qualifications
  • Bachelor’s degree in Arts, Marketing, Communication, Business, or equivalent.
  • Preferably with experience in content creation, digital marketing or related field.
  • Content creation skills: Strong writing, editing, and proofreading skills.
  • Proficient in content creation tools and platforms, graphic design software etc.
  • Ability to produce high quality content that engages and resonates with target audiences.
  • Ability to use social media for impressions and brand awareness.
  • Effective time management and the ability to prioritize tasks to meet deadlines.
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