CRM Manager

Overview

Executive recruitment company Monroe Consulting Group Philippines is recruiting on behalf of a medical education and knowledge sharing online platform. Our respected client is currently seeking for an HCP Engagement Manager (CRM Manager). This well-established company is based in Taguig, Philippines and currently offers a hybrid work setup.

1. CRM Setup and Maintenance:

   • Oversee the timely setup and configuration of the HubSpot CRM module for medical reps across markets.
   • Ensure workflows, automations, and processes within the CRM align with project objectives and operational needs.
   • Regularly maintain the CRM system, ensuring its functionality and relevance for ongoing business operations.

2. Data Management and Flow:

   • Coordinate with teams to ensure the accuracy, completeness, and accessibility of HCP engagement data within the CRM.
   • Streamline data flows across the CRM to ensure smooth operations and consistency across markets.
   • Manage data integration with other systems or tools to support cross-functional needs.

3. Omni-Channel Activation:

   • Enable and manage messaging capabilities in HubSpot to support omni-channel engagement through platforms such as Viber, Line, Zalo, WhatsApp, and other local messaging apps.
   • Develop and implement best practices for effective use of snippets, email templates, and messaging sequences in HubSpot to enhance HCP engagement.
   • Establish efficient processes for activity logging, including call logging and messaging, to ensure accurate and comprehensive data capture.
   • Optimize email marketing capabilities, including creating and managing email sequences to drive engagement and ensure follow-ups are well-coordinated and timely.
   • Monitor performance of omni-channel campaigns and make data-driven recommendations for improvements.

4. Workflows and Optimization:

   • Design and implement efficient workflows in HubSpot to facilitate engagement activities for medical reps.
   • Monitor and refine CRM workflows to enhance usability and effectiveness for end-users.
   • Ensure the CRM supports dynamic business requirements and adapts to evolving project needs.

5. Data Utilization for Business Outcomes:

   • Enable the use of HCP engagement data for strategic business purposes, including targeting, incentive calculation, and performance reporting.
   • Provide actionable insights to stakeholders using CRM data to drive decision-making and optimize engagement strategies.

6. Cross-Market Coordination and Collaboration:

   • Collaborate with market-specific teams and associates dedicated to the CRM to ensure alignment with business goals.
   • Act as the central point of contact for all CRM-related matters, providing training, support, and guidance to users.

• Experience:

  • Proven experience managing CRM systems such as HubSpot, Salesforce/Veeva, or similar platforms, preferably in healthcare or FMCG industries. Hubspot proficiency is required.
  • Strong understanding of data management, CRM workflows, omni-channel engagement, and system integrations.

• Technical Skills:

  • Proficiency in CRM tools, particularly HubSpot.
  • Experience with omni-channel activation using messaging apps such as Viber, Line, Zalo, WhatsApp, and email marketing tools.
  • Familiarity with data analytics, reporting, and dashboard creation within CRMs.
  • Knowledge of data privacy regulations and compliance best practices.
• Excellent project management and organizational skills.
• Strong communication and interpersonal abilities to collaborate with cross-functional teams.
• Analytical mindset with attention to detail and a focus on continuous improvement.