Sales and Marketing Officer

3 weeks ago

Bataan Philippines CHMI Land Inc. Full time

The Hotel Sales & Marketing Assistant helps increase revenue by developing and implementing innovative sales and marketing strategies. This position requires a proactive individual who can attract new clients, maintain relationships with existing clients, and create promotional activities that increase the hotel's visibility and profitability.

Key Responsibilities
  • Client Relationship Management
    • Establish and maintain excellent connections with key clients, such as corporate accounts, travel agencies, and event planners.
    • Conduct site visits, presentations, and negotiations with prospective clients.
    • Create and manage a client database to track interactions and keep a continual flow of potential business.
  • Sales Strategy Development
    • Create and implement sales strategies to meet revenue targets in all categories, including corporate, leisure, group, and MICE (meetings and events).
    • Discover new business opportunities through research, networking, and collaboration.
    • Conduct a competitive analysis to establish the hotel's market position and tailor strategy accordingly.
    • Negotiate contracts and pricing agreements with clients to maximize revenue and profitability.
    • Monitor sales performance against targets and provide regular reporting to management.
  • Marketing and Promotions
    • Create and implement marketing campaigns to promote the hotel's services, amenities, and events using multiple channels, such as digital, print, and social media.
    • Collaborate with the marketing team to develop and implement innovative marketing campaigns, including digital marketing, social media, and traditional advertising.
    • Manage the hotel's internet presence, which includes its website, social media profiles, and online review platforms.
    • Organize promotional events and activities to increase the hotel's brand visibility.
    • Stay updated on industry trends, market conditions, and customer preferences to inform strategic decision-making.
  • Reporting and Analysis
    • Create regular reports on sales performance, market trends, and marketing campaign efficacy.
    • Analyze data to find areas for improvement and potential new opportunities.
    • Present the findings and recommendations to upper management.
    • Participate in regular sales meetings, providing updates on sales activities, forecasts, and challenges.
Qualifications
  • Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field.
  • Minimum of 2 years of experience in sales and marketing, preferably in the hospitality industry.
  • Proven track record of achieving sales targets and driving revenue growth.
  • Preferably with a driver’s license.
  • Strong understanding of hotel operations, revenue management, and customer service principles.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to work under pressure and manage multiple priorities in a fast-paced environment.
  • Knowledge of local market trends and a competitive landscape is an advantage.
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