Performance Marketing Specialist

4 weeks ago

Philippines Firstmetrosec Full time

Drives customer acquisition and engagement by managing performance-based marketing campaigns across digital platforms. Optimizes media spend, tracks key metrics, and delivers actionable insights to maximize marketing ROI and support business growth. Primary Responsibilities Plan, execute, and optimize paid campaigns across search, display, social, and other digital channels. Manage campaign budgets, bids, targeting, and creatives to maximize performance. Monitor KPIs (impressions, clicks, CTR, conversions, CPA, ROI) and prepare regular performance reports. Conduct A/B testing, audience segmentation, and funnel analysis to improve results. Collaborate with internal and external stakeholders to align campaigns with business objectives, product launches, and brand initiatives. Analyze customer journeys and digital touchpoints to recommend optimization opportunities. Track competitor activities and industry trends to inform performance strategies. Manage relationships with media platforms, agencies, and external partners. Support marketing automation, tracking pixels, tagging, and integration with analytics tools. Assist in setting up and managing new marketing technologies (e.g. CRM, automation platforms, analytics tools), ensuring proper implementation and adoption. Qualifications Education: Bachelor’s degree in Marketing, Advertising, Business, Statistics, or related fields. Experience: At least 3 years of relevant experience in performance marketing, paid media, or marketing analytics; experience in financial services is an advantage. Knowledge: Solid understanding of Google Ads, Meta Ads Manager, programmatic advertising, SEO/SEM, retargeting, digital attribution, and customer journey. Skilled in analytics platforms, social listening, CRM, and marketing automation tools. Skills: Advanced analytical and problem-solving skills; ability to translate data into actionable insights. Strong Excel and reporting skills. Proficiency in campaign monitoring and performance optimization, with project management skills for implementing new marketing technologies. Personality: Self-starter, reliable, adaptable, data-driven, detail-oriented, proactive, innovative, analytical, results-driven, and collaborative. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales #J-18808-Ljbffr

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