Sales and Marketing Lead

I. PURPOSE

• The Sales and Marketing Lead is responsible for driving revenue growth, brand visibility, and market reach for House of Maharlika (HoM) across its core offerings—events, Lilim pasalubong products, and purpose-led programs.
• This role actively leads the generation of qualified leads, conversion of bookings, and development of strategic partnerships that connect HoM to its most relevant target markets—from wedding clients and creative agencies to agri-tourists, eco-conscious buyers and business collaborators.
• A highly analytical and results-driven marketer, this role leads the planning, production, entrepreneurial and highly resourceful individual, the Sales and Marketing Lead brings together creative storytelling and performance marketing, data insight and experimentation, to craft campaigns that are as imaginative as they are effective. This role is expected to take initiative, test ideas rapidly, learn from outcomes, and continuously optimize strategies to improve reach, engagement, and conversion.
• Working closely with HoM’s internal teams and partners, this role champions evidence. Based decision-making, customer insighting, and campaign optimization to meet defined KPIs for sales, engagement, and exposure.

II. DUTIES AND RESPONSIBILITIES

• Lead the development and execution of integrated sales and marketing strategies across digital, on-ground, and partnership channels to drive revenue, visibility, and lead generation for HoM’s offerings.
• Generate and manage qualified leads through digital campaigns, in-person networking expos (e.g., bridal fairs), and strategic collaborations.
• Develop and maintain a dynamic sales pipeline of event prospects, bulk buyers, media collaborators, and business partners through proactive outreach, relationship-building, and follow-ups.
• Produce creative, data-informed campaigns that combine performance marketing with compelling storytelling—tailored to target audiences.
• Plan and manage content calendars, marketing assets, and campaign rollouts across key platforms (social media, email, print, physical displays) with a focus on measurable engagement and conversions.
• Continuously analyze campaign and sales performance, using metrics and feedback loops to improve targeting, messaging, and platform/channel efficiency.
• Collaborate closely with HoM’s event, Lilim, and operations teams to align marketing efforts with booking targets, product inventory, and experience design (e.g., product storytelling, visual merchandising, experiential activations).
• Represent HoM in external events and networking opportunities, ensuring brand integrity and establishing partnerships that expand HoM’s customer base and influence.
• Develop and manage promotional materials, pitch decks, and marketing collateral that communicate HoM’s premium, purpose-driven value proposition.
• Recommend and implement sales promotions, product bundling, and retail marketing tactics for pasalubong and plant products, guided by seasonal demand and customer insights.
• Identify and test new marketing opportunities or formats (e.g., influencer collaborations, pop-up concepts, partner campaigns), with a bias toward experimentation and data backed decision-making.
• Ensure consistency in brand messaging, visual identity, and tone of voice across all customer-facing channels and experiences.
• Support the creation and maintenance of client and partner databases, and contribute to CRM management and optimization efforts.
• Assist in the planning and execution of tactical or special projects as may be assigned by HoM Management or the CMC Head, including community-driven initiatives and ministry aligned marketing.

III. QUALIFICATIONS

A. Minimum Education

• A Bachelor’s degree in Marketing, Communications, Sales or a related field

B. Minimum Experience/Training

• At least 5–7 years of experience in sales and marketing, preferably in the events, hospitality, lifestyle, or creative industries
• Proven experience in sales generation, client acquisition, and campaign execution
• Familiarity with bridal fairs, B2B deals, or supplier networks is a strong advantage
• Asset: Background or understanding in social enterprise, sustainability, or ministry-driven work

C. Competency

• Strategic & Results-Driven: Can design and execute innovative marketing and sales strategies that directly support HoM’s mission and revenue goals across events, products (plants/pasalubong), and partnerships.
• Sales-Oriented Thinker: Demonstrates strong lead generation and closing skills, with the ability to turn interest into bookings and purchases through relationship-building and value driven selling.
• Analytical & Insight-Led: Skilled at interpreting sales trends, customer behavior, and campaign performance metrics to refine strategies and drive growth. Can translate data into clear, actionable insights.
• Multi-Channel Campaign Manager: Experienced in managing and executing concurrent digital, on-ground, and partnership-based campaigns. Can balance deadlines, budgets, and brand consistency with ease.
• Creative & Detail-Oriented: Generates compelling event themes, marketing concepts, and collateral. Sees both the big picture and the small details, ensuring that every touchpoint is polished and purposeful.
• Client-Centric & Market-Savvy: Understands client motivations and tailors messaging and approach to meet different market segments—from eco-conscious city buyers to local event planners and product partners.
• Collaborative Leader: Thrives in a multidisciplinary team, coordinating across creatives, operations, and community-facing roles. Capable of leading initiatives while also supporting the broader mission of HoM.
• Excellent Communicator: Exceptional written and verbal communication skills, with the ability to pitch, present, and persuade across audiences—from walk-in guests to institutional partners.
  

IV. WORKING CONDITIONS

• May require working beyond normal business hours, including weekends and holidays to implement campaigns, meet project deadlines or address urgent client issues.