Marketing Specialist

Join to apply for the Marketing Specialist role at MicroSourcing Position: Marketing Specialist Work setup & shift: Day Shift / Work from Home You’ll have: Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time‑off with cash conversion, group life insurance, and performance bonuses A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities. Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements. Career Growth: Take advantage of opportunities for continuous learning and career advancement. Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture. Your Role Plan, execute, and optimize campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms. Build and optimize landing pages, forms, and lead funnels to increase conversion rates. Manage SEO and SEM activities to drive organic and paid traffic. Develop and send eDM campaigns, newsletters, and nurture sequences. Monitor campaign analytics, conversion rates, and adjust strategies accordingly. Plan, run, and optimize PPC campaigns across Google Ads and other digital platforms. Build and optimize landing pages, forms, and funnels, ensuring they are fully linked into the CRM/marketing automation tool (Zoho CRM / HubSpot) to accurately measure conversions, track cost-per-lead, and manage campaign performance. Maintain and manage HubSpot CRM to ensure all leads are captured, tracked, and followed up. Create and automate workflows for lead assignment, follow-up reminders, and reporting. Provide regular reporting to management on lead generation and pipeline performance. Track results, analyze data, and provide actionable insights to improve campaign performance. Manage allocated budgets for online and offline campaigns. Track ROI and cost per lead, adjusting activities for efficiency. Provide monthly reports to the CEO and Operations Manager with insights and recommendations. Create basic content in-house (blogs, social posts, graphics, newsletters). Brief and manage freelancers for higher‑end creative projects (videos, advanced design, long‑form content). Ensure brand consistency across all marketing outputs. Manage Sensible Care’s social media presence (Facebook, Instagram, LinkedIn). Develop community‑focused campaigns, including partnerships, local events, and ethnic media ads. Monitor social engagement and respond to community inquiries in coordination with the operations team. Draft press releases, website updates, and stakeholder announcements as required. Support internal communications and culture initiatives through newsletters and intranet posts. Assist with brochures, flyers, and other collateral for frontline staff and client use. What You Need 2–4 years’ experience in a marketing role with a strong focus on digital channels. Experience with HubSpot CRM. Hands‑on experience in SEO, SEM/PPC, Google Ads, social media advertising, and email marketing. Strong writing and content creation skills. Ability to brief, coordinate, and quality‑check work from freelancers. Strong analytical skills and data‑driven mindset. Organized, self‑motivated, and able to manage multiple projects with limited supervision. Interest in healthcare, aged care, or service‑based industries is desirable. About MicroSourcing With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines. Our commitment to 100% YOU MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives and making room for opportunities for each individual to thrive. At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique, authentic self – we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100% For more information, visit *Terms & conditions apply #J-18808-Ljbffr