Senior Marketing Strategist

4 weeks ago

Makati, Philippines Reefan International Limited Full time

RENPHO US is looking for a strategic, data-driven, and experienced Senior Marketing Strategist (SEO) to support and execute SEO strategies in alignment with the content and brand objectives. You will play a key role in optimizing RENPHO’s online presence, increasing search visibility, and driving organic traffic growth through technical, on-page, and off-page SEO initiatives. This position is ideal for someone who thrives in a fast-paced, collaborative environment and is passionate about health, wellness, and performance marketing. Key Responsibilities: Support the Content Manager in developing and executing SEO strategies aligned with Renpho’s global goals. Conduct in-depth keyword research and competitor analysis to guide SEO priorities. Identify new SEO growth opportunities and propose actionable tactics. Optimize website and product content for search visibility and keyword relevance. Provide SEO guidelines for blog and landing pages, including metadata, headers, keyword usage, and internal linking. Collaborate with the content and product teams to ensure optimized publication. Technical SEO Conduct regular technical audits (e.g., crawlability, indexing, site speed). Identify issues and work with developers to implement solutions. Maintain and optimize XML sitemaps, robots.txt, and structured data/schema markup. Assist in planning and executing white-hat link-building strategies. Monitor backlinks and recommend disavows when necessary. Conduct competitor backlink analysis to discover new outreach opportunities. Reporting & Analysis Track and report SEO KPIs using GA4, Google Search Console, Ahrefs, and SEMrush. Provide insights and recommendations based on traffic trends, keyword movements, and content performance. Deliver regular updates to the Content Manager on SEO health and progress. Cross-functional Collaboration Work closely with the Content Manager and other stakeholders to ensure SEO is embedded across projects. Collaborate with web developers, content creators, and design teams to ensure best practices are implemented. Keep the team updated on algorithm changes and industry developments. #J-18808-Ljbffr

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