Social Media Strategic Lead for Digital Advertising

12 hours ago


Taguig, Philippines WHR Global Consulting Full time
We are seeking an innovative and results-oriented Social Media Strategic Lead to join our client's digital advertising team. This role will lead the development and execution of cutting-edge social media strategies that drive engagement, build brand awareness, and achieve measurable business goals. The ideal candidate is both a strategic thinker and a hands-on executor with extensive experience in social media marketing and leadership.

Key Responsibilities:
Strategic Development
Develop comprehensive social media strategies that align with clients' overall marketing objectives and brand identity.
Identify and prioritize platform opportunities, emerging trends, and technologies for innovative social campaigns.
Set clear KPIs and performance metrics for social media initiatives.

Campaign Planning and Execution
Oversee the creation and execution of social media campaigns across multiple platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, Twitter (X), YouTube).
Ensure high-quality content production in collaboration with creative, content, and video teams.
Manage social media budgets, timelines, and resources to deliver campaigns on time and within scope.

Analytics and Optimization
Track, measure, and report on the performance of social media campaigns.
Use analytics tools to generate insights and refine strategies to maximize ROI.
Conduct competitive analysis and audience research to guide optimization efforts.

Team Leadership
Lead, mentor, and develop a team of social media specialists and content creators.
Foster a culture of creativity, collaboration, and innovation within the team.
Provide ongoing training and insights into social media trends and best practices.

Client and Stakeholder Management
Act as the primary social media expert for clients, presenting strategies, performance results, and insights.
Collaborate with account managers, creative directors, and other stakeholders to integrate social media into broader marketing efforts.

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