Digital Media Buyer Lead

2 days ago


Taguig, Philippines WHR Global Consulting Full time
The Digital Lead Buyer will be responsible for strategizing, executing, and optimizing digital media campaigns across various platforms. The ideal candidate will have a deep understanding of digital media buying, excellent analytical skills, and a proven track record of driving successful digital marketing campaigns. This role requires a strategic thinker who can manage budgets, analyze performance data, and adapt to the ever-changing digital landscape.

Key Responsibilities:

● Strategy Development:
○ Develop comprehensive digital media strategies that align with client goals and objectives.

○ Conduct market research to identify trends, target audiences, and competitive insights.

● Campaign Execution:
○ Plan, execute, and manage digital media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, Tiktok, and programmatic channels.
○ Coordinate with creative teams to ensure ad assets are optimized for performance
○ Implement tracking mechanisms to monitor campaign performance.

● Optimization and Reporting:
○ Continuously monitor and analyze campaign performance data to identify areas for improvement
○ Optimize campaigns to maximize ROI and achieve KPIs.
○ Prepare and present detailed performance reports to clients and internal stakeholders.

● Budget Management:
○ Manage campaign budgets effectively, ensuring optimal allocation of resources.
○ Conduct regular budget reviews and adjustments based on performance insights.

● Collaboration and Communication:
○ Work closely with account managers, creative teams, and clients to ensure alignment and successful campaign execution.
○ Stay up-to-date with industry trends, best practices, and new digital advertising technologies.

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