Digital Media Buyer Lead
2 days ago
Key Responsibilities:
● Strategy Development:
○ Develop comprehensive digital media strategies that align with client goals and objectives.
○ Conduct market research to identify trends, target audiences, and competitive insights.
● Campaign Execution:
○ Plan, execute, and manage digital media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, Tiktok, and programmatic channels.
○ Coordinate with creative teams to ensure ad assets are optimized for performance
○ Implement tracking mechanisms to monitor campaign performance.
● Optimization and Reporting:
○ Continuously monitor and analyze campaign performance data to identify areas for improvement
○ Optimize campaigns to maximize ROI and achieve KPIs.
○ Prepare and present detailed performance reports to clients and internal stakeholders.
● Budget Management:
○ Manage campaign budgets effectively, ensuring optimal allocation of resources.
○ Conduct regular budget reviews and adjustments based on performance insights.
● Collaboration and Communication:
○ Work closely with account managers, creative teams, and clients to ensure alignment and successful campaign execution.
○ Stay up-to-date with industry trends, best practices, and new digital advertising technologies.
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