
Marketing Specialist
20 hours ago
Overview
The Marketing Specialist will develop and execute engaging, property-specific marketing strategies to increase visibility, drive bookings, and enhance member engagement across three golf properties. This role requires creativity, independence, and a strategic mindset focused on digital and social media marketing.
Responsibilities- Social Media Management: Manage Instagram, Facebook, and LinkedIn for each property; create and schedule posts; ensure visual and messaging consistency.
- Content Planning & Coordination: Propose promotional campaigns, build and manage content calendars, and coordinate with on-site teams for assets.
- Digital Advertising Support: Assist in planning and executing digital ad campaigns (Facebook, Instagram, Google Ads); monitor basic performance metrics.
- Performance Reporting: Deliver weekly reports on social media growth, engagement, and lead generation.
- Internal Communication: Participate in weekly syncs; ensure timely communication throughout the day.
- 1 to 3 years of experience in digital marketing (golf, hospitality, or club experience is a plus)
- Knowledge of Meta Business Suite, LinkedIn, and basic ad platforms
- Experience with content creation and basic graphic design (e.g., Canva)
- Understanding of digital ad performance metrics
- Strong organizational and multitasking abilities
- Social media management (Meta Business Suite, LinkedIn)
- Basic digital advertising (Facebook Ads, Instagram Ads, Google Ads)
- Content planning and calendar management
- Graphic design basics (Canva or similar)
- Analytics tools for engagement tracking
- Basic copywriting for promotional content
- Creativity and storytelling ability
- Proactive communication and initiative
- Adaptability to shifting priorities
- Team collaboration and cross-functional coordination
- Strategic thinking focused on results
- Time management and attention to detail
8:00 a.m. – 6:00 p.m. PST, Monday to Friday
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