Paid Social Coordinator

Paid Social Coordinator (fixed term parental leave)

Not all heroes wear capes — but plenty of them use toilet pape r

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion

We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we’ve contributed over $18 million AUD to this mission. Basically, we’re really good at making it easy to do good.

We operate scaling businesses in the UK, US, and Australia (Canada, soon). Our amazing team is based in Australia, the UK, the Philippines, China, and the US. Our 250+ people to make the biggest possible impact for people and the planet. Over the next 5-10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

As a genuine remote-first company, we lean into being a high-functioning distributed team. We recognise some people achieve maximum productivity and work-life balance being fully remote. We have a strong culture of trust, and we love to deliver and delight

Our engagement surveys (thanks Culture Amp) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

We're on the hunt for a talented Paid Social Coordinator to join our Ecommerce team for a fixed-term parental leave contract, based in the Philippines. In this role, you'll be instrumental in executing our performance marketing campaigns on paid social channels to drive efficient new customer growth. You’ll be the primary point of contact for executing paid social campaigns for Canada, as well as supporting Australia, United States, and the United Kingdom. You'll support the team's ongoing efforts to make a real impact on people and the planet.

• You’d support communications with our external creative agency, Aura, regarding live creative.
• You’d execute all planned Lead Generation Campaigns on Meta.
• You’d be responsible for ad trafficking, ad pruning, pacing, and budget optimization on Meta.
• You’d be the main point of contact for paid social execution in Canada.
• You’d be creating weekly and monthly paid social reports.
• You’d be conducting Paid Social Test Retros.
• You’d troubleshoot minor campaign issues and collaborate with stakeholders for a resolution.
• You’d proactively identify inefficiencies in reporting or execution and suggest process improvements
• You’d be surfacing insights to be briefed into the creative team for video and still image adverts .

You stay up-to-date on industry trends and platform updates, bringing fresh insights to the team. You are adept at managing multiple priorities and deadlines, ensuring timely execution of campaigns and reports. You take ownership of your tasks, proactively looking for ways to improve processes, and you regularly seek feedback to enhance your performance.

You have an intermediate to advanced level of competency with Meta Business Manager, comfortable with trafficking ad creative, pausing ads, and adjusting budgets. You also have basic to intermediate Excel skills (Google Sheets), allowing you to analyze data and provide insights for optimization. Some familiarity with Pinterest or TikTok ad platforms would be a huge plus

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too

Why should you work with us?

First off, as a certified B Corp, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right). Our engagement surveys (thanks Culture Amp) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person.

Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself.

We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.

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Walk us through your experience with Meta Business Manager. *

Describe a specific project or campaign you managed, focusing on how you trafficked ad creative, adjusted budgets, and paused ads to optimize performance. What was your key objective for this campaign, and what was the outcome?

Tell us about your approach to data analysis. *

How do you use Google Sheets (or Excel) to analyze campaign data and identify opportunities for optimization? Please provide a specific example of an insight you found and how you used it to improve a paid social campaign.

This role involves exploring new platforms. I *

If you have any experience with Pinterest or TikTok ad platforms, please tell us about a campaign you ran or a project you worked on there. What were some of the key differences you found compared to Meta Business Manager?

We’d love to know a little more about who applies to Who Gives A Crap. By sharing how you identify, we can improve our diversity, equity and inclusion efforts . How does this work? We anonymise and aggregate this information - then use it to help us understand who’s applying, and what we can do to reduce bias and be as inclusive as possible. All information provided will be kept according to our strict privacy standards .

Filling this part out is completely optional, but we really hope you choose to answer. Please know whether you decide to share or not will not influence the outcome of your application.

It’s important to us that when we’re asking this set of questions around identity and representation that everyone responding feels included and considered, so we’ve given you the opportunity to self-describe or opt out of answering entirely

Of the following options, which race/ethnicity most closely describes how you identify? Please select all that apply. Select...

Of the following options, which gender most closely describes how you identify? Select...