Marketing Manager, Philippines-Global Business Marketing

Overview

Marketing Manager, Philippines-Global Business Marketing
ByteDance Pasig, National Capital Region, Philippines

• Develop short term to long term go-to-market calendar of commercial partnership/sponsorship opportunities and marketing events, aligned with business objectives and execute against the plan.
• Drive advertising revenue growth by unlocking new and inspiring brand sponsorship opportunities with content packages by incorporating standard ads and non-standard ads resources/placements, user content programming, IP event, creator solutions.
• Deliver clear and compelling pitching decks and sponsorship rate cards for sales enablement, working closely with sales teams to manage client expectations and be responsible for project related trainings and presentations both internally and externally.
• Collaborate with sales and cross-function teams across pre-sell, during-sell & after-sell working processes to deliver against advertising revenue targets.
• Partner with integrated marketing communications manager on go-to-market plans to inspire and influence regional clients and partners via events and scaled education.
• Analyze and optimize marketing results and channels, particularly commercial partnerships and events, to extract insights, measure impact, and drive best practices.
• Manage regular reporting on business marketing initiatives and results, specifically commercial partnerships and events, for quarterly planning (OKR), reporting (QBR) and annual planning.
• Budget management: allocate budget resources effectively to support business growth, oversee budget governance to ensure compliance, track and report budget utilization.

Minimum Qualifications

• Bachelors degree.
• Professional experience and sponsorship experience in agency, TV networks and tech platform companies.
• Experience in brand marketing and advertising on the client side or tech platforms companies or agencies.
• Demonstrated ability to manage multiple projects in a fast-paced environment.
• Strong understanding of digital marketing, especially the mobile, social landscape in the Philippines.
• Self-starter, fast learner who is detail-oriented and has critical thinking.

Preferred Qualifications

• Passion for marketing, and up for the challenge of building something from the ground up.
• Experience in development of creative ideas and communications materials, and supervise creative production.
• Experience working with content providers or IP holders and developing sales packages preferred.
• Self-starter, fast learner who is detail-oriented and has critical thinking.
• Excellent communication skills; able to connect with both executives and external/internal teams, with good public speaking skills.
• Knowledge of digital third-party servers, measurement, content and media verification partners.

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day. As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.