Ai Automation Specialist

3 weeks ago

Ilocos Sur Philippines Buscojobs Full time

Overview

We are seeking a Marketing Automation Specialist with a proven track record in stakeholder management, marketing automation, and cloud technology. This role requires a professional with at least 4-5 years of experience in managing and optimizing marketing automation processes, particularly within Salesforce Marketing Cloud and Customer Data Platforms (CDP). The specialist will work as part of a collaborative team within a global marketing stakeholders community, overseeing requests, providing training, following marketing processes, governance, and best practices. Reports to the Corporate Communications Support Team Manager, Marketing Automations Manager and the Global Head of Web and Marketing Technology.

Responsibilities
  • Primary point of contact for stakeholders across global teams; capture, prioritize, and implement requirements within marketing automation platforms.
  • Manage completeness of requests and related documents submitted to the marketing automation request queue.
  • Campaigns management: design and implement advanced, multi-channel marketing automation campaigns using templates; ensure compliance with governance, brand guidelines, and best practices; strong knowledge of Salesforce Marketing Cloud and advanced concepts (multi-channel campaigns, retargeting, campaign optimization).
  • Training & Mentorship: train internal stakeholders on tools and processes; mentor Level 1 Marketing Automation Specialists; share knowledge and provide feedback to improve team performance.
  • Webinar & Survey management: co-manage configuration of webinars and surveys; train marketers on tool usage to run cross-channel promotions.
  • Tool Integration management: support tool integrations and ensure processes adhere to industry best practices.
  • Quality Assurance & SLA: conduct QA on campaigns, identify errors, ensure compliance with processes, governance, and brand guidelines; adhere to the Marketing Automation team’s SLA and respond within 24 hours and complete requests within agreed schedules.
  • Pro-active & cross-functional collaboration: support broader team objectives and work with cross-functional teams to execute campaigns and drive continuous improvement.
  • Trend awareness and process improvement: stay updated on marketing automation trends and suggest process improvements.
Qualifications
  • Bachelor’s degree in information management, marketing, communications or equivalent.
  • Strong analytical skills with the ability to collect, organize and analyze information with attention to detail and accuracy.
  • Experience in web publishing and supporting technologies (HTML, CSS, Adobe Photoshop and others) is an advantage; 1-2 years of work exposure in HTML and CSS is mandatory.
  • Stakeholder management experience and IT background.
  • 1-2 years of work exposure in Eloqua Marketing Automation.
  • Good communication skills, both written and verbal. Fresh graduates with HTML/CSS knowledge are welcome to apply.
Benefits

Work Arrangement: Hybrid – reporting at least once to twice a week; flexible shift from 10:00 AM to 10:00 PM; provision of company tools of trades.

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