Marketing VA

Job Title Marketing VA Job Details Rate: Php 220 per hour Work Type: Remote/WFH, Part Time – 15 hours/week to start, with option to increase to 20 hours/week or transition to full‑time. Working Hours: TBD (Usually US Hours/Night shift) Start Date: TBD Seniority level: Associate Employment type: Part‑time Job function: Marketing Industries: Marketing Services Job Overview We’re looking for a Marketing VA with a creative eye and strong execution skills to turn ideas and raw assets into polished, ready‑to‑post content. You’ll create Instagram/TikTok reels, carousels, and stories; write on‑brand captions; repurpose podcasts/blogs; research trends and keywords; and support PR/styled‑shoot outreach to help us grow in luxury wedding markets. Responsibilities Social & Content Create ready‑to‑post content for Instagram & TikTok (reels, carousels, stories); assemble assets, hooks, on‑screen text, captions, and hashtags. Write captions aligned to the Justine Grace brand voice (empathetic, refined, creative, storytelling‑driven). Trend research: Identify and implement TikTok/Reels trending audio, hooks, and formats. SEO & Blog Draft and optimize blog posts (headlines, structure, internal links) with SEO best practices. Keyword research; maintain content idea lists by season, region, and venue. Repurpose podcast/blog content into social posts and short scripts for reels. Market Research & BizDev Competitor research: pricing, offers, funnels; summarize insights and gaps. PR & features: identify publication opportunities (bridal magazines, vendor blogs, styled shoots). Styled shoot pipelines: build pitch lists with planners, venues, and vendors in target regions; track responses. UGC expansion: research luxury venues, coffee/wine shops, and travel spots aligned to the brand for collaboration content. Requirements Creative eye for design, trends, and luxury aesthetics (esp. weddings). Detail‑oriented with immaculate grammar, file naming, and SEO hygiene. Proactive & resourceful—brings new ideas and solutions without handholding. Adaptable to shifting priorities and event‑based timelines. Strong communicator—clear, timely updates; asks smart clarifying questions. Collaborative—works smoothly with a husband‑and‑wife creative team. Aligned with voice—empathetic, refined, narrative‑led. Growth‑oriented—eager to learn and evolve with the brand. Discreet & trustworthy with client info and unpublished content. Skill & Experience 1‑2+ years in social/content/marketing VA or coordinator role. Proven Instagram/TikTok editing workflow (CapCut, Premiere, or similar). Solid copywriting for short‑form captions & blog posts. Working knowledge of SEO (keywords, on‑page basics, metadata, alt text). Competent with Notion/ClickUp (or similar PM tools) and cloud drives. Familiar with the wedding/luxury niche or strong interest in learning it. Reliable hardware, fast internet, consistent availability during agreed hours. Nice‑to‑Have Basic design (Canva/Adobe), light color grading, thumbnail/title ideation. PR pitching experience (email sequencing, media lists). Analytics literacy (IG Insights, TikTok Analytics, GA/Search Console). Experience sourcing/licensing music for social. Tools you’ll typically use Canva / Adobe Express Notion / ClickUp Google Workspace Google Search Console / Analytics Keyword tools (Ubersuggest/Ahrefs/SEMrush) Later/Buffer/Meta Business Suite (optional) #J-18808-Ljbffr