Assistant Brand Manager

1 week ago


Mandaluyong, Philippines Vouno Trade and Marketing Services Corporation Full time

Responsibilities

  • Researches on data needed for program proposal
  • Briefs agencies on brand expectations and needs
  • Coordinates and follows-up with Purchasing
  • Coordinates and aligns with other units
  • Approves output of agencies
Brand Planning
  • Reviews brand performance and identifies issues and opportunities
  • Formulates strategy and conceptualizes programs to address issues
  • Develops launch plan for new products
Brand budget management
  • Determines and proposes full year brand budget
  • Monthly Accrual- Identifies actual expenditure per brand for the month
Research
  • Briefs research agency on objectives of research
  • Aligns on scope and methods of research
  • Attends Focus Group Discussions
  • Aligns with Global on results
  • Recommends next steps on launch or product innovation/ improvement
  • Conducts backyard research
Crisis / Consumer Complaints Management
  • Coordinate / align with regulatory, PR agency, legal team, and other stakeholders on action points agreed
Coordination with Global

Aligns with global marketing on directions for:

  • POSMs, key visuals
  • TV Commercials
  • Researches
  • New Product Development
Seniority level
  • Associate
Employment type
  • Full-time
Job function
  • Marketing
Industries
  • Food and Beverage Manufacturing
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