Assistant Brand Manager

2 weeks ago

Mandaluyong City, National Capital Region, Philippines RFM Corporation Full time $70,000 - $120,000 per year

What will you do:

We are seeking a motivated and detail-oriented
Assistant Brand Manager
to support the development and execution of marketing initiatives for our food & beverage brand portfolio. The ideal candidate will assist in implementing brand strategies, analyzing market trends, and coordinating cross-functional projects to drive brand growth. This role is perfect for a proactive marketer looking to develop their skills in a dynamic industry.

Key Responsibilities:

  • Brand Support:
    Assist in developing and executing brand strategies that align with business goals.
  • Marketing Campaigns:
    Support the planning and execution of multi-channel marketing campaigns, including digital, social media, print, and in-store promotions.
  • Market Research & Insights:
    Conduct market analysis, track consumer behavior, and gather competitive intelligence to identify growth opportunities.
  • Product Development:
    Collaborate with product development and R&D teams to assist in launching new products and improving existing ones.
  • Budget & Financial Tracking:
    Assist in tracking expenses and ensure efficient resource allocation.
  • Cross-Functional Coordination:
    Work closely with sales, trade marketing, operations and external agencies to support seamless execution of brand initiatives.
  • Brand Performance Tracking:
    Monitor key performance indicators (KPIs) such as sales performance, market share, and consumer engagement.
  • Digital Marketing & Social Media:
    Manage digital marketing efforts, including content creation, paid media, SEO, and engagement on social platforms.
  • Project Management:
    Support brand-related projects, ensuring timely execution and alignment with company objectives.

What are we looking for:

  • Bachelor's degree in marketing, Business, or a related field.
  • 2+ years of experience in brand management, preferably in FMCG company or food & beverage industry.
  • Strong understanding of consumer marketing, product development, and digital marketing.
  • Excellent analytical and project management skills.
  • Ability to interpret sales data, market research and consumer insights to drive brand decisions.
  • Experience managing budgets and external agency relationships.
  • Strong communication and presentation skills.
  • Ability to work effectively with cross-functionally and develop big picture strategy to grow brand love
  • Ability to be entrepreneurial, resourceful, and scrappy while maintaining company standards to execute excellently
  • Ability to manage multiple vendors and work with business partners on new innovations
  • Passion for food & beverage trends and innovation.
  • Ability to quickly to learn and work in a fast-paced, deadline-driven environment
  • Proactive and results-oriented thinker
  • Skilled in MS Office tools (Word, Excel and PowerPoint)

If you are a creative and strategic brand leader with a passion for food & beverage, we'd love to hear from you Apply now and be part of our growing team.

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