Digital Marketing Manager

2 days ago

Metro Manila Philippines Araneta Center, Inc. Full time

The ideal candidate will expand the company's brand presence by identifying the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

Responsibilities
  • Develops, plans, implements and evaluates e-marketing activities that promote the offerings of Araneta City, particularly the shows and events at the Smart Araneta Coliseum.
  • Plans campaigns to create a dynamic web-based presence for the different assigned units. Campaigns should be consistent with the overall thematic message of the assigned unit.
  • Engages the customer by soliciting interesting content from show promoters and presents this in a manner consistent with the assigned brand’s personality.
  • Uses social media networking sites to reach out and interact with the assigned unit’s target market.
  • Uploads and updates ongoing pages on different social networking sites daily and interacts with registered users.
  • Drives traffic to the assigned unit’s social networking pages by conceptualizing and implementing web-based promotions and by coordinating with the VP of Marketing, Creatives Supervisor, and PR Manager for offline advertising.
  • Offers comprehensive advisory services to define strategy, improve conversions, increase communications, build online brands, and improve client relationships.
  • Reviews and recommends promotional tie-ups to support various e-marketing programs.
  • Coordinates with in-house and agency-based Creative Team regarding visuals and copy to be used as content for various e-marketing projects.
  • Monitors the performance of all e-marketing efforts and ensures alignment with the unit’s objectives.
  • Prepares budgets for e-marketing campaigns and projects.
  • Prepares and submits all required reports and communicates e-marketing-related matters to all parties.
  • Performs other related duties as assigned by the immediate superior.
Qualifications
  • 5+ year of marketing experience in managerial capacity
  • Excellent communication and organizational skills
  • Adept at engaging with users, community building, online buzz generation and search engine optimization
  • Experience or familiarity with YouTube/Meta monetization is a plus
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
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