Head, Campaigns and Digital Analytics

About the job Head, Campaigns and Digital Analytics About the Job: The Campaigns and Digital Analytics Head is responsible to oversee the design, management, and executions of various campaigns to meet the business goals of a specific product within the bank, to monitor mobile application statistics. The position is expected to take end-to-end ownership, from program review, success metric identification, leads extraction, leads optimization, leads distribution to channels, campaign monitoring and post campaign analysis related to products and mobile application that have a direct impact on the bank's bottom line Responsibilities: People Management Supports the CEO and senior stakeholders to achieve the companys overall business and strategic objectives. Responsible for creating the department/unit/teams vision, culture and performance standards as well as overseeing its adoption in all levels of the department/unit/team. Builds teams with a shared purpose - attracting, developing, engaging, and retaining employees allowing them to realize their full potential and the organization to meet its current business needs and prepare for future needs. Role models and drives activities to encourage and build the desired organizational culture, values, and reputation in the company and with all employees, customers and regulatory/official agencies. Leads the team in delivering high quality service within a culture of customer service and continuous improvement. Ensures suitable metrics are in place to measure performance and progress of the business and employees. Establishes KPIs and reviews overall performance against targets, assesses effectiveness of strategies and makes necessary adjustments as needed. Builds and sustains capabilities to achieve both people and organization objectives. Ensures leadership and business continuity in all key/critical positions in the organization by actively developing identified potential successors. Advocates a positive team environment through teamwork, coaching and mentoring. Performs other functions that may be assigned from time to time. Technical: Work closely with Products and Marketing teams and support base generation for the different promos/campaigns of the bank Create an overall marketing and non-marketing calendar to monitor schedules and ensure timely send-outs. Reports to the Data Science and Analytics Head and supports the rest of the DM Team members in meeting the departmental KPIs and objectives. Do campaign base sizing with waterfall of base drop-offs prior launch of each promo/campaign. Do analysis on campaign performance and metrics during the actual campaign to be reported to the stakeholders. Generate a post-campaign report and analysis to apply learnings in the next campaigns. Support end-to-end process on promo fulfillments - from eligible base generation to crediting of incentives or sending the base to the end user. Support to investigate promo-related complaints. Gather, analyze and interpret data to assess mobile application statistics Perform data analysis to find opportunities for growth and improvement of mobile application KPIs Drive and manage portfolio actions by identifying appropriate parameters and analyzing historical performance to find suitable criteria that will promote mobile application usage and mobile application user acquisition. Work closely with Digital Channels/ Products and Marketing teams and support base generation for the different promos/campaigns of the bank related to mobile app Leverage web analytics tools like Google Analytics to generate insights on customer journeys and funnels. Exposure to running test and learn programs on apps and websites to recommend and drive improvements. Performs other related functions that may be assigned from time to time Qualifications: Bachelors Degree in Business Management, Management/Industrial Engineering, Applied Mathematics, Statistics, Industrial Design, or any related field With at least 3 years working experience in a bank/financial institution Knowledgeable of bank and financial products and services Data- Driven Proficient in using MS Office particularly MS Excel and writing simple to complex queries using SQL is an advantage. Work Setup: Setup: Hybrid (3x onsite per week) Location: BGC, Taguig By Applying, you give consent to collect, store, and/or process personal and/or sensitive information for the purpose of recruitment and employment may it be internal to Cobden & Carter International and/or to its clients. #J-18808-Ljbffr