Digital Marketing Specialist

About the Role Our client is a Canadian-born fashion brand redefining sophistication — designed for women who own the boardroom and light up the evening. Recently launched in Australia, the brand blends timeless tailoring with modern elegance. We’re now looking for a proactive, hands-on Digital Marketing Specialist & Brand Manager who can help us grow our online presence, boost engagement, and drive sales through smart, consistent execution. Role Objective The goal of this role is clear — build awareness and increase online sales. You’ll be responsible for managing day-to-day digital marketing activities, creating campaigns, monitoring performance, and taking initiative to find new ways to engage customers and grow revenue. This is not a role where you wait for direction — you’ll be expected to think ahead, take ownership, and act quickly to support the brand’s growth and sales targets. Key Responsibilities Manage and schedule content across social media platforms (Instagram, Facebook, Pinterest, TikTok). Run and monitor paid ads on Meta and Google to increase traffic and conversions. Prepare and send email marketing campaigns (product launches, promotions, newsletters). Regularly update the Shopify store — upload new products, update descriptions, pricing, and visuals. Track and report sales performance, ad results, and engagement metrics. Identify opportunities to improve conversions through better visuals, campaigns, or timing. Research trends, hashtags, and competitor activity to keep content relevant and fresh. Engage with followers — respond to comments, DMs, and build positive brand interactions. Suggest and test creative ideas for promotions or collaborations to increase brand visibility. Identify and reach out to influencers and brand ambassadors to promote new collections and campaigns. Coordinate partnerships and co-marketing activities with complementary brands or fashion platforms. Manage influencer collaborations from outreach and negotiation to content delivery and reporting. Create, edit, and publish high-quality photo and video content for social media, website, and campaigns. Use design and content creation tools (such as Canva, or Adobe Suite) to produce engaging visuals that align with brand style and marketing goals. Who You Are A self-starter who enjoys working independently and takes initiative to get things done. Passionate about fashion, social media, and online sales. Detail-oriented with good organizational skills and the ability to multitask. Data-driven and comfortable using tools to monitor performance and results. Proactive — you don’t just follow instructions, you look for ways to improve results. Requirements 5+ years of experience in digital marketing, e-commerce, or social media management. Experience with Shopify, Meta Ads Manager, Google Ads, and email marketing platforms (like Klaviyo or Mailchimp). Strong understanding of online sales funnels and campaign execution. Good written and spoken English. Comfortable working across multiple time zones and communicating via Slack/Zoom. Lead generation and cold calling experience is a huge Plus. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Design Industries: Outsourcing and Offshoring, Consulting and Retail Apparel and Fashion Referrals increase your chances of interviewing at STAFF X - Outsourcing and Offshoring by 2x #J-18808-Ljbffr