Digital Marketing

Overview

Position: Digital Marketing & Paid Media Specialist (Supervisory)

Location: Metro Manila

Work setup & shift: Work from Home | Day Shift (AEST)

Why join MicroSourcing?

You'll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

As a Digital Marketing & Paid Media Specialist (Supervisory) , you will:

• Conduct and analyze market research to identify target audiences and create segments.
• Develop and implement data-driven marketing strategies to drive user acquisition and retention.
• Plan, execute, and optimize paid media campaigns across multiple channels such as Google, Bing, Facebook, Instagram, Pinterest, and X.
• Work on email and SMS marketing campaigns via Klaviyo.
• Analyze the performance of programmatic advertising and track performance metrics.
• Implement SEO and search optimization strategies.
• Manage budgets for all paid media efforts.

What You Need

Non-negotiables

• Bachelor's Degree in marketing, digital marketing, communications, business, or a related field.
• Over 5 years of experience in digital marketing with a focus on paid media campaigns.
• Experience in an e-commerce or direct-to-consumer brand, ideally in the food or beverage sector.
• Proven track record of managing successful paid media campaigns with measurable results, including improved ROAS and increased conversions.

Preferred Skills/expertise

• Experience in a digital marketing agency setting.
• Certifications in Google Ads, Google Analytics, and Meta Blue Print.
• Excellent communication skills.
• Ambitious and a fun personality.
• Proficiencies in Google Ads, Meta Business Suite, Google Analytics, Klaviyo, and Shopify.
• Ability to stay current with digital marketing trends.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company\'s strength lies in our people\'s diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan - it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%

For more information, visit MicroSourcing's website.

• Terms & conditions apply

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Industries: Outsourcing and Offshoring Consulting

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