ASSISTANT PRODUCT MANAGER

5 days ago


Mandaluyong, Philippines Unilab, Inc. Full time

Select how often (in days) to receive an alert: CREATE JOB ALERT

ASSISTANT PRODUCT MANAGER (OTX & INNOVATIONS)

It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built; we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.

ROLE OVERVIEW:

BRAND VISION AND ARCHITECTURE DEVELOPMENT
- Develops brand vision in relation to the segment
- Supports the brand vision with growth strategies and forecast
- Creates brand architecture and identifies line extensions and new solutions to strengthen brand equity and ensure sustainable business growth

PRODUCT LIFE CYCLE MANAGEMENT
- Drives the commercialization of new product/solutions (includes line extensions and packaging improvements)
- Reviews brand's value proposition vis-a-vis customer's usage and satisfaction and recommends adjustments to communication to sustain business growth and market share

MARKETING STRATEGY DEVELOPMENT AND OPERATIONALIZATION
- Implements brand strategic priorities from ideation to execution for various programs related to the go-to-market route, including DTC and Ethical channels
- Leads periodic brand reviews with stakeholders, analyzing industry trends, competition, and brand implications
- Develops brand marketing plans and briefs, recommending touchpoints aligned with the brand strategy

OVERALL STEWARDSHIP OF BRAND P&L
- Organizes Rx and OTC data for reviews, identifying key issues and opportunities
- Recommends actions for cost efficiencies and effectiveness
- Determines investment mix and formulates contingency plans based on risk analysis

CUSTOMER MANAGEMENT AND ENGAGEMENT
- Inputs data for studies and addresses customer needs
- Creates customer profiles and manages relationships with internal and external customers, including MDs and KOLs
- Develops and engages MD KOLs to strengthen relationships

NEW PRODUCT DEVELOPMENT
- Handles development of new products aligned with LRP plans
- Coordinates with internal and external stakeholders from sourcing to launch

Required Qualifications
• Graduate of Business Administration, Marketing, or related fields
• 3-6 years of relevant experience
• Experience in Product Management, Digital Marketing, or Sales
• Proficient in MS Office, English communication, and digital solutions
• Adaptive and flexible

We are committed to providing our employees with the best experience and supporting your development. Join us to be part of a innovative, nurturing, and purpose-driven organization.

VISIT US AT 66 United St. Mandaluyong City Philippines 1500

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