Archetype Marketing Manager

22 hours ago

Pampanga Philippines Globe Telecom Full time

Overview

Join to apply for the Archetype Marketing Manager role at Globe Telecom .

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Responsibilities
  • Market Analysis and Strategy Development: Analyze consumer behavior, competitive intensity, distribution gaps, and adoption barriers within specific towns or archetypes. Interpret geo-archetype insights and translate them into localized micro-market offers and BTL marketing strategies. Monitor competitor activities, market trends, and regulatory changes within assigned territories to proactively identify opportunities and challenges.
  • Offer and Campaign Design: Develop, propose, and monitor micro-market offers aligned to the strategic posture of the town. Develop, propose, and refine BTL on-ground marketing strategies, activation plans, and community engagement initiatives tailored to the archetype.
  • Execution and Operations Management: Work with the Marketing Activations team to execute BTL on-ground activations including events, roadshows, and community-based marketing programs tailored to the archetype. Manage the allocated marketing budget for micro-market initiatives, ensuring efficient resource allocation and adherence to financial guidelines.
  • Performance Monitoring & Optimization: Conduct post-mortem analyses on offer performance, campaign effectiveness, and activation ROI, then adjust strategies as needed. Prepare and present comprehensive performance reports, insights, and recommendations to the Territory General Manager and other key stakeholders.
  • Collaboration and Advocacy: Collaborate with Territory and National Segment Marketing Teams to align on archetype-specific value propositions and messaging. Act as the voice of the archetype, informing the broader marketing and strategy teams of local market needs and behavioral nuances.
Equal Opportunity

Globe’s hiring process promotes equal opportunity to applicants. Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as posting vacancies, selecting, and interviewing applicants. Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here.

Job Details
  • Seniority level : Entry level
  • Employment type : Full-time
  • Job function : Marketing and Sales
  • Industries : Telecommunications

Make Your Passion Part of Your Profession. Attracting the best and brightest talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

Note: This description reflects the role’s core responsibilities and isn’t an exhaustive list of duties.

#J-18808-Ljbffr

  • E-commerce Launch Specialist

    16 hours ago

    , , Philippines Archetype Infrastructure Solutions Full time

    Get AI-powered advice on this job and more exclusive features. About the Role:We’re looking for a driven, experienced About the Role:We’re looking for a driven, experienced E-commerce Launch Specialist to set up, optimize, and manage our dropshipping business across Shopify, TikTok Shop, and Facebook Shops. This person will lead everything from product...

  • Digital Marketing Specialist

    2 weeks ago

    Philippines The Archetype Strategy Full time $40,000 - $60,000 per year

    Job Overview: We are looking for a motivated and skilled Digital Marketing Specialist with expertise in website management to join our remote team. This role will focus on improving our online presence, managing and optimizing our website, running ad campaigns, and driving sales growth. Responsibilities:Develop, implement, and manage digital marketing...

  • Marketing Manager

    22 hours ago

    , Pampanga, Philippines SM Supermalls Full time

    Overview The Marketing Manager designs, develops, implements, and monitors advertising and marketing strategies/initiatives that increase customer traffic and sales based on comprehensive marketing research and understanding of the mall’s customer base. They use creativity in building interest in consumers by employing marketing techniques through various...

  • Digital Marketing Manager

    22 hours ago

    , Pampanga, Philippines HR Network Inc Full time

    Join to apply for the Digital Marketing Manager role at HR Network Inc 1 month ago Be among the first 25 applicants Join to apply for the Digital Marketing Manager role at HR Network Inc Get AI-powered advice on this job and more exclusive features. Key ResponsibilitiesCreative Excellence: Lead the conception and execution of visually stunning,...

  • Marketing Manager

    15 hours ago

    , Davao del Sur, Philippines Jabbys marketing Full time

    Overview Develop and execute comprehensive marketing strategies to achieve company objectives. Responsibilities Oversee marketing campaigns across various channels, including digital, social media, and traditional advertising. Manage the marketing budget and analyze campaign performance to optimize ROI. Qualifications Bachelor's degree in Marketing,...

  • Marketing Specialist

    15 hours ago

    , Pampanga, Philippines Surgico Phils, Inc. Full time

    Responsibilities Develop and implement marketing strategies to increase brand awareness. Analyze market trends and customer insights to optimize campaigns. Collaborate with cross-functional teams to create engaging content. Manage social media accounts and engage with the online community. Track and report on campaign performance metrics. Assist in...

  • Marketing Assistant

    15 hours ago

    , Pampanga, Philippines Cyclemar Caloocan Corporation Full time

    Responsibilities Develop and execute innovative marketing strategies. Analyze market trends and consumer behavior. Create engaging content for digital and traditional platforms. Collaborate with cross-functional teams to enhance brand visibility. Monitor and report on marketing campaign performance. Manage social media channels and create promotional...

  • Digital Marketing Manager

    3 days ago

    Pampanga, Philippines HR Network Inc Full time

    Key Responsibilities: Creative Excellence: Lead the conception and execution of visually stunning, brand-consistent creative content across all touchpoints. Strategic Branding: Drive cohesive and innovative branding strategies that elevate the company’s presence in the luxury space. Team Leadership: Build and mentor a high-performing creative and digital...

  • E-Commerce Marketing Director – Wellness

    2 weeks ago

    Philippines Irecon Marketing Full time $80,000 - $100,000 per year

    Department: MarketingReporting to: CEOAbout 310 Nutrition310 Nutrition is a fast-growing wellness brand based in the U.S., committed to helping people live healthier, happier lives. Our products—ranging from shakes and supplements to teas and accessories—empower our community to make better lifestyle choices. We are driven by performance, innovation, and...

  • Sales and Marketing Officer

    15 hours ago

    , Pampanga, Philippines J.G Manpower & General Contractor Services Corp. Full time

    J.G Manpower & General Contractor Services Corp. Job Description Employee Recognition and Rewards Government Mandated Benefits Insurance Health & Wellness HMO Create promotional materials and manage campaigns. Coordinate with operations on local store promotions and events. Ensure proper installation of in-store collaterals (posters, standees, shelf strips,...