Web3 & Ai Product Growth Manager

Sr. Marketing Associate - Home Lending Marketing (Santa Rosa)

JOB DESCRIPTION

Are you ready to make a difference in the world of home lending marketing? Join a team where your ideas and execution power real results. As a Sr. Marketing Associate, you will collaborate with talented professionals and lead innovative campaigns that reach customers across multiple channels. This is your chance to influence strategy, drive growth, and work in a dynamic, supportive environment. Be part of a team that values creativity, collaboration, and excellence.

As a Sr. Marketing Associate in the Home Lending Marketing team, you will shape and execute digital and traditional marketing initiatives to support our growth. You will manage impactful campaigns, collaborate with cross-functional teams, and ensure successful execution from concept to deployment. We value your ability to drive results, adapt to changing priorities, and contribute creative ideas. Together, we deliver true omnichannel marketing and make a meaningful impact for our customers.

Job Responsibilities

• Manages omnichannel marketing execution from strategic development to deployment
• Works across a wide array of channels including email, digital, and direct mail
• Partners with marketing strategists and cross-functional teams to execute complex campaigns
• Collaborates with strategy, leadership, agencies, and internal partners on creative development
• Coordinates with Legal, Compliance, Fair Lending, Product, and Risk for content approval
• Ensures campaigns are on-strategy, on-time, and on-budget
• Thinks critically and recommends campaign enhancements based on data and test results
• Contributes innovative ideas and best practices
• Optimizes campaigns to improve results, find efficiencies, and reduce costs
• Drives all aspects of campaign execution from idea stage to deployment
• Manages multiple campaigns simultaneously while adhering to brand and compliance guidelines

Required Qualifications, Capabilities, and Skills

• Experience managing large-scale traditional and digital marketing campaigns
• Data-driven and analytical mindset with creative thinking skills
• Ability to manage multiple efforts simultaneously with strong collaboration skills
• Proven initiative, influence, and results orientation
• Knowledge of customer experience, segmentation, testing, and results measurement
• Excellent written and oral communication skills

Preferred Qualifications, Capabilities, and Skills

• Experience in financial services or agency marketing
• Team player with a positive, can-do attitude
• Highly curious and committed to continuous improvement
• Ability to think through the entire customer experience end-to-end
• Experience translating strategic goals into creative execution
• Focus on both big picture and detailed management of complex campaigns

Internal Application Eligibility Requirements

TENURE:

Must meet minimum employment tenure requirement. Specific roles require longer tenure in current position to be eligible to apply. Unless established for specific positions by the line of business, the standard tenure requirement is 12 months.

PERFORMANCE:

Meets satisfactory performance standards as defined by the firm

By submitting an application and/or joining the interview, you affirm to meet the Internal Mobility Eligibility Requirements as stated in the Applying for Internal Positions Firmwide Standard. You are expected to provide true and accurate information to the Company during the recruitment and application process. Knowingly giving false or misleading information shall be subjected to the imposition of appropriate corrective action, following the firm's HR Policies and Guidelines.

Inform your manager once scheduled for an interview. Include in your discussion if you have questions about eligibility or Line of Business specific guidelines.

Make sure your profile is updated in the new > Jobs. Attaching your updated resume is encouraged.

In partnership, Hiring Managers and Recruiters will review applications to determine which candidates best meet the required skills and experience specified in the job description. While not every application will result in an interview, applications will be acknowledged.

ABOUT US

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

Please note: This advertiser has chosen not to accept applicants from your region.

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JOB DESCRIPTION

At Home Lending, we are committed to creating a best-in-class digital marketing approach that enhances customer experience and supports homeownership. As an SEO Associate in the Home Lending Digital Marketing team, you will participate in digital marketing efforts, collaborate with cross-functional teams, and develop SEO content that drives digital lead traffic. You will engage in strategy planning, content development, and performance analysis.

Job Responsibilities

• Develops and implements SEO strategies to enhance digital lead traffic
• Collaborates with Marketing Strategy, Product, Risk, Regulatory, Legal, Editorial, and Digital Production teams
• Creates and manages a mortgage education content library with written content, custom imagery, and infographics
• Plans and executes content strategies, including topic selection and editorial development
• Tracks and reports on content performance and goal achievement
• Troubleshoots and resolves issues in marketing campaigns
• Engages in strategy planning and performance analysis
• Contributes to a positive customer experience through digital marketing efforts
• Supports the Sales Team by generating digital lead traffic
• Participates in cross-functional collaboration to execute marketing campaigns
• Assists in the development of a best-in-class digital marketing approach

Required Qualifications, Capabilities, and Skills

• Bachelor's degree in Marketing, Business, or related field
• 2+ years of experience in digital marketing or SEO
• Strong understanding of SEO strategies and content development
• Excellent communication and collaboration skills
• Ability to analyze performance data and generate insights
• Proficiency in digital marketing tools and platforms
• Strong problem-solving skills and attention to detail
• Ability to work in a fast-paced, dynamic environment
• Commitment to customer experience and satisfaction
• Ability to manage multiple projects simultaneously
• Strong organizational and time management skills

Preferred Qualifications

• Experience in financial or home lending industry
• Familiarity with content management systems
• Knowledge of regulatory and compliance requirements in marketing
• Experience with cross-functional team collaboration
• Creative thinking and ability to generate innovative marketing ideas
• Understanding of digital production processes
• Passion for helping customers achieve homeownership

Internal Application Eligibility Requirements

TENURE:

Must meet minimum employment tenure requirement. Specific roles require longer tenure in current position to be eligible to apply. Unless established for specific positions by the line of business, the standard tenure requirement is 12 months.

PERFORMANCE:

Meets satisfactory performance standards as defined by the firm

By submitting an application and/or joining the interview, you affirm to meet the Internal Mobility Eligibility Requirements as stated in the Applying for Internal Positions Firmwide Standard. You are expected to provide true and accurate information to the Company during the recruitment and application process. Knowingly giving false or misleading information shall be subjected to the imposition of appropriate corrective action, following the firm's HR Policies and Guidelines.

Inform your manager once scheduled for an interview. Include in your discussion if you have questions about eligibility or Line of Business specific guidelines.

Make sure your profile is updated in the new > Jobs. Attaching your updated resume is encouraged.

In partnership, Hiring Managers and Recruiters will review applications to determine which candidates best meet the required skills and experience specified in the job description. While not every application will result in an interview, applications will be acknowledged.

ABOUT US

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management. We are an equal opportunity employer and value diversity and inclusion.

Note: This advertiser has chosen not to accept applicants from your region.

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