Digital Marketing Analyst
3 weeks ago
Overview
You will be responsible for tracking campaign performance, preparing reports, and providing recommendations to optimize marketing strategies across multiple channels.
Responsibilities- Collect, analyze, and interpret data from various digital marketing platforms (Google Analytics, social media, email, paid ads, etc.).
- Develop and maintain marketing dashboards and reports to measure campaign performance, ROI, and customer engagement.
- Translate complex data into clear, actionable insights for business decision-making.
- Collaborate with the marketing team to optimize digital campaigns based on performance metrics.
- Conduct competitor and market trend analysis to support strategic planning.
- Ensure accuracy and consistency in data reporting and analytics.
- Provide recommendations to improve digital marketing effectiveness and overall business outcomes.
- Bachelor’s degree in marketing, Business Analytics, Statistics, or related field.
- Proven experience as a Digital Marketing Analyst, Marketing Data Analyst, or similar role.
- Strong proficiency in analytics and reporting tools (Google Analytics, Google Data Studio, Power BI, Tableau, etc.).
- Knowledge of digital marketing channels (SEO, SEM, social media, email marketing, paid ads).
- Strong analytical, problem-solving, and critical-thinking skills.
- Proficient in MS Excel and other data management tools.
- Excellent communication and presentation skills.
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