TikTok Shop Admin Manager

Pearl West is a leading eCommerce investment and operating group specializing in acquiring, optimizing, and scaling premium brands. We are seeking a detail-oriented and tech-savvy individual to manage all backend administrative tasks critical to maintaining high-performing TikTok Shops.

At Pearl West, we believe in building a team that takes full responsibility for outcomes, moves with urgency, and strives to outperform at every level. Our culture encourages initiative, accountability, and a commitment to high standards—empowering individuals to own their work, embrace challenges, and continuously elevate performance in a fast-moving, competitive landscape.

Role Overview

We are looking for a TikTok Shop Admin Manager to take ownership of day-to-day backend operations for multiple TikTok Shops. This role involves managing product listings, enrolling SKUs into campaigns, analyzing account performance, product pricing, ensuring compliance, and driving operational efficiency.

The ideal candidate is highly organized, proactive, and data-driven—comfortable juggling multiple platforms, deadlines, and updates in a fast-paced eCommerce environment. Experience with TikTok Shop tools and seller dashboards is a strong plus.

Key Responsibilities

• Manage Product Listings – Create, edit, and optimize product listings to ensure accuracy, compliance, discoverability, and alignment with brand standards.
• Maintain Product Pricing & Profitability – Monitor and adjust product pricing based on cost of goods, platform fees, and marketing performance. Track SKU-level profitability to ensure margin targets are met and flag underperforming listings for review.
• Enroll in TikTok Campaigns – Submit eligible SKUs into promotional campaigns, track enrollment windows, monitor discount structures, and evaluate campaign performance impact.
• Monitor Shop Health & Violations – Proactively track shop warnings, product takedowns, and policy violations. Resolve issues swiftly to maintain optimal account health and minimize disruption.
• Analyze Performance Metrics – Review key analytics including sales velocity, traffic, conversion rate, and top-performing SKUs. Identify trends, surface anomalies, and recommend optimizations.
• Track & Report Daily Numbers – Deliver daily reports summarizing performance across all active shops. Highlight wins, red flags, campaign outcomes, and emerging opportunities.
• Test Product Imagery & Listings – Collaborate with creative teams to A/B test product images and listing copy. Track impact on click-through and conversion rates to inform future iterations.
• Stay Updated on Platform Features – Keep current with TikTok Shop updates, seller tools, algorithm shifts, and feature rollouts. Evaluate and implement relevant changes to improve backend workflows.
• Coordinate with Marketing & Ops – Liaise with creators, marketers, and operations teams to ensure product listings are synchronized with inventory status, campaign schedules, and promotional goals.

Key Performance Indicators (KPIs)

• Listing Accuracy: Maintain 99%+ listing compliance and error-free submissions.
• Product Optimization: Optimize product listing images for the product catalogue.
• Violation Response Time: Address all violations within 24 hours.
• Campaign Participation: Enter 100% of eligible SKUs into relevant campaigns.
• Performance Reporting: Deliver daily reports to TikTok Shop manager.
• Image Test Implementation: Launch and track results of 2–3 image or copy tests per week.

Success Benchmarks Days)

First 30 Days: Complete onboarding, gain familiarity with TikTok Shop dashboard, and understand all current listings across brands. Begin submitting daily reports and assist with minor listing updates and campaign submissions. Audit shops for past violations or listing errors and propose a cleanup plan.

First 60 Days: Own all product uploads, edits, and campaign enrollments across multiple brands. Launch and evaluate results of your first image/copy A/B tests. Create templates for streamlined reporting and listing audits.

First 90 Days: Maintain violation-free shops through proactive monitoring and quick responses. Improve listing performance (CTR or conversion) through tested optimizations. Share weekly insights and improvement suggestions based on analytics.

Required Skills & Qualifications

Must-Have Skills:

• Strong attention to detail and task ownership.
• Experience managing eCommerce product listings and platforms (Amazon, TikTok Shop, Shopify, etc.).
• Proficiency with Excel/Sheets, analytics dashboards, and reporting tools.
• Ability to interpret performance metrics and make optimization decisions.
• Excellent organizational and time management skills.

Nice-to-Have Skills:

• Familiarity with TikTok Shop Seller Center and campaign tools.
• Prior experience in backend operations, compliance, or data analysis.
• Experience working with cross-functional teams (marketing, creative, operations).
• Understanding of performance marketing or TikTok algorithm behavior.

Who Should Apply?

Apply if you:

• Thrive in fast-paced, detail-heavy roles.
• Love structure, checklists, and refining workflows.
• Have experience with digital storefronts or backend operations.
• Are naturally proactive, analytical, and organized.

Do not apply if:

• Prefer high-level strategy over hands-on execution.
• Struggle with attention to detail or managing multiple dashboards.
• Have limited experience with performance reporting or product listings.

Why Join Pearl West?

• Build & Lead a Thriving Community – Play a key role in shaping a growing creator-focused community.
• Collaborate with Industry Leaders – Work alongside marketing professionals, content creators, and eCommerce experts.
• Growth & Career Development – Opportunities to expand your role and impact in the digital marketing space.
• Flexible Work Setup – Work remotely, hybrid, or in-office.
• Competitive Compensation – Salary TBD based on experience + performance-based bonuses.

Compensation & Benefits

• Salary: TBD (Based on experience).
• Bonus/Commission Structure: Performance-based bonuses available.
• Work Arrangement: Hybrid/In-Office.
• Health & Wellness Benefits: Medical, dental, vision, mental health support.
• Additional Perks: Flexible PTO, company retreats, learning stipends.

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