SEO & AIO Specialist

Overview

UNLOCK YOUR POTENTIAL AT TOA GLOBAL

At TOA Global, we are passionate about helping professionals thrive in their careers, businesses, and communities. With a global presence spanning Australia, New Zealand, North America, the Philippines, South Africa, and South America, we empower accounting professionals by providing world-class opportunities and support.

ABOUT THE ROLE:

This position plays a key role in driving search visibility and performance for a leading marketplace platform and its network of agency clients. The role blends technical SEO expertise with AI-assisted optimisation (AIO) to deliver impactful content strategies and measurable organic growth.

The successful candidate will work closely with Australian and Cebu-based content teams to plan, execute, and refine search initiatives across web, social, e-commerce, and AI-driven platforms. Core responsibilities include AI-assisted content creation, keyword research, technical and on-page optimisation, link audits, competitive analysis, and implementing innovative AI-powered SEO projects.

Using a combination of research, analytics, and best-practice optimisation techniques, the role will focus on enhancing rankings, improving user engagement, and delivering consistent, high-quality outputs that meet established editorial and brand standards.

Key Responsibilities and Duties

• Create and optimise SEO copy for web pages, blogs, marketplace pages, GMB posts, FAQ pages, and marketplace profiles.
• Collaborate with the Constructiv Digital agency team and internal stakeholders to understand business requirements, align SEO and AIO strategies with broader marketing goals, and action feedback effectively.
• Edit, proofread, and provide quality assurance feedback to ensure all content meets SEO, brand, and editorial standards.
• Conduct technical and content audits, assessing existing site maps to identify potential page additions, content gaps, and structural improvements.
• Carry out keyword research and competitive analysis using platforms such as Google Analytics, Search Console, SearchAtlas, and Screaming Frog to inform optimisation strategies.
• Structure and optimise web pages using SEO best practices, including headings, page titles, meta descriptions, CTAs, and internal linking, targeting relevant keywords to improve rankings.
• Present SEO strategies, performance updates, and insights to internal teams, recommending new tools, methods, and optimisations.
• Work with AI tools to efficiently produce and scale content without compromising quality or brand consistency.
• Experiment with emerging AI/SEO tools and techniques to maintain a competitive edge in search performance.

ABOUT YOU:

• University or Tertiary qualifications in Journalism, Media, PR, Marketing, English or a similar discipline/related field with demonstrated experience in creating and optimising content.
• 2-3 years of experience developing high-quality content in a fast-paced environment.
• 2-3 years of agency SEO experience, with a strong focus on technical and content-related SEO tasks.
• Preferably with 12 months AIO experience with a developing understanding of best practice techniques to rank for Search AI platforms.
• Proven ability to conduct keyword research, technical audits, and competitive analysis.
• Proficiency in SEO tools and platforms, including Google Analytics, Google Search Console, SEMrush, SearchAtlas, Surfer SEO, and Screaming Frog
• Demonstrated experience using AI-assisted content generation tools such as ChatGPT, Claude, or Gemini AI.
• Strong understanding of search engine algorithms, ranking factors, and emerging SEO trends.
• Excellent English communication skills, both written and verbal.
• Strong analytical and problem-solving skills, with the ability to interpret performance data and provide actionable insights.
• Ability to work "proactively" independently and collaborate effectively with both Australian-based and Cebu-based team members.
• High attention to detail and a strong commitment to delivering accurate, high-quality work.
• Strong grammatical expertise and the ability to write for both long- and short-form content structures.
• Understanding of tone of voice and ability to adapt writing to suit the target audience.
• Self-motivated and proactive, with a hands-on approach to completing tasks.
• Ability to manage multiple projects simultaneously, meeting deadlines and KPI targets.
• Willingness to adapt to new tools, technologies, and methods to maintain best-practice SEO and AIO performance.