DIGITAL MARKETING/SOCIAL MEDIA MANAGER

4 days ago

Makati, Philippines Marshall Parkway Corp. Full time

The Digital Marketing / Social Media Marketing Manager will be responsible for developing and implementing comprehensive online marketing plans, managing a team of specialists, and ensuring that all digital channels consistently reflect the company’s brand identity and objectives. DUTIES AND RESPONSIBILITIES 1. Strategic Planning & Leadership Develop and execute integrated digital marketing and social media strategies aligned with overall business goals. Lead, mentor, and manage a team of digital and social media specialists to ensure high-quality campaign execution. Conduct market research and competitor analysis to identify trends, insights, and growth opportunities. Create and maintain a digital content calendar that aligns with brand campaigns and seasonal initiatives. Set performance metrics (KPIs) and prepare regular analytics reports with actionable insights. Manage relationships with external vendors, agencies, and partners to support digital marketing campaigns and projects as needed. Lead and mentor a team of digital marketing specialists, providing guidance, training, and performance evaluations to foster professional growth and excellence. 2. Digital Campaign Management Plan, manage, and optimize paid digital campaigns across various platforms (Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, YouTube, etc.). Monitor campaign performance and adjust targeting, messaging, and budget allocation to maximize ROI. Collaborate with cross-functional teams (Marketing, Sales, and Customer Support) to integrate digital efforts across departments. Ensure campaigns adhere to branding standards and comply with platform advertising policies. 3. Social Media Strategy & Management Oversee the company’s social media presence across multiple platforms (Facebook, Instagram, Twitter/X, TikTok, LinkedIn, YouTube, etc.). Develop engaging and visually appealing content that resonates with target audiences and aligns with brand values. Manage posting schedules, audience engagement, and community interactions to build a strong online presence. Collaborate with influencers, brand advocates, and KOLs to enhance brand visibility and credibility. Monitor and respond to feedback, comments, and messages to maintain a positive brand reputation. 4. Content Development & Creative Direction Oversee the creation of multimedia content (graphics, videos, articles, and short-form content like Reels or TikToks). Ensure content is optimized for engagement, SEO, and conversion across all digital platforms. Provide creative input in conceptualizing digital campaigns and content storytelling. Maintain brand consistency in tone, visuals, and messaging across all digital channels. 5. Data Analytics & Optimization Track, analyze, and report on digital marketing metrics such as engagement, reach, conversions, and ROI. Utilize analytics tools (Google Analytics, Meta Business Suite, Hootsuite, etc.) to measure performance and optimize campaigns. Identify insights from data to refine targeting, messaging, and channel strategies. Conduct social media and digital audits to identify areas for improvement and innovation. 6. Budget & Resource Management Manage and allocate budgets for digital marketing and advertising campaigns effectively. Ensure that spending aligns with performance targets and financial guidelines. Oversee partnerships with digital agencies, vendors, and content creators as needed. #J-18808-Ljbffr

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