Digital Marketing Specialist

3 days ago

Metro Manila Philippines ExaWeb Corporation Full time

The Digital Marketing Specialist (Ads) is responsible for planning, executing, and optimizing advertising campaigns across digital platforms to meet client objectives. This role focuses on digital advertising strategy and performance while supporting broader marketing initiatives, including SEO, keyword research, and content optimization. The strategist will work closely with management and the project team to deliver data-driven recommendations and ensure successful marketing outcomes. Role and Responsibilities Plan, execute, and manage advertising campaigns on platforms such as Google Ads, Meta Ads, and other ad channels.. Develop and oversee marketing budgets in line with client requirements. Create and implement advertising strategies tailored to business goals and objectives. Monitor, analyze, and optimize ad performance to ensure maximum ROI. Provide strategic insights and feedback on active campaigns. Research competitor ad strategies and identify areas for improvement. Collaborate with clients to explain how digital ads can achieve their business objectives. Conduct market research and audience analysis to guide campaign strategies. Perform keyword research and ranking analysis using tools such as Keyword Planner, Ahrefs, or SEMrush. Develop and implement keyword strategies across content and metadata. Create and optimize meta titles for client and company web pages. Support the execution of digital marketing initiatives (website, social media, email campaigns, blogs). Research and recommend SEO strategies to improve visibility and organic traffic. Stay updated with industry trends, tools, and best practices in digital marketing. Explore and propose new opportunities for advertising and digital marketing campaigns. Perform other duties and responsibilities as assigned by management. Qualifications At least 1–2 years of experience in digital marketing or ads management (internship or agency experience is a plus). Advance knowledge of running ad campaigns on platforms such as Google Ads and Meta Ads. Familiarity with SEO practices and keyword research tools (e.g., Keyword Planner, Ahrefs, SEMrush). Experience with A/B testing or landing page optimization. Familiarity with analytics tools (Google Analytics, Meta Ads Manager). Basic copywriting or content creation skills. Strong analytical mindset and willingness to learn performance tracking and reporting. Good communication and collaboration skills. Highly adaptable, detail-oriented, and open to continuous learning. #J-18808-Ljbffr

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