Pay Per Click

6 hours ago

Makati, Philippines Fortify Digital Marketing Full time

Overview

We are seeking a results-driven PPC Specialist to manage and optimize our clients paid advertising campaigns across Google Ads, social media platforms, and other digital channels. The ideal candidate has a strong analytical mindset, excellent attention to detail, and a proven track record of driving ROI through paid media strategies.

Key Responsibilities
  • Develop, execute, and optimize PPC campaigns on Google Ads, Facebook, LinkedIn, and other platforms.
  • Conduct keyword research, competitor analysis, and audience segmentation to maximize ad performance.
  • Monitor daily campaign performance, adjusting bids, targeting, and creatives for optimal results.
  • Create compelling ad copy and collaborate with the creative team on visuals.
  • Track KPIs including CTR, CPC, conversions, and ROAS; prepare detailed performance reports.
  • Stay updated on PPC trends, platform updates, and emerging ad formats.
  • Test and refine landing pages to improve Quality Score and conversion rates.
  • Manage budgets effectively to ensure maximum ROI while maintaining cost-efficiency.
Qualifications
  • Bachelor’s degree in Marketing, Business, or related field.
  • 2+ years of experience managing PPC campaigns.
  • Strong knowledge of Google Ads, Google Analytics, Facebook Ads Manager, and other paid platforms.
  • Proficiency in keyword tools, A/B testing, and reporting dashboards.
  • Excellent analytical, communication, and project management skills.
  • Google Ads and/or Meta Ads certification is a plus.
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